About Kingston Crafts
She also shares a sneak peeks of new Cricut and Xyron products on the blog. Originally, Beth started KC with her husband, but it’s all her now and the goal for the new brand design was to create a visual identity that is appealing to Beth’s target audience, represents her personality and make her proud.
For the tagline, she decided on “the crafter next door” which represents the fact that she focuses on the community around her brand.
Fun, Bright, Friendly, Easy Going, Informative, Joyful, Welcoming, Trusted, Kind, Comfortable In My Own Skin