About Kingston Crafts
THE BRAND
Kingston Crafts is a personal brand for Beth Kingston. She’s a Craft Expert on the Home Shopping Network. On her blog, she shares DIY and crafts, home decor, holiday and party projects.
She also shares a sneak peeks of new Cricut and Xyron products on the blog. Originally, Beth started KC with her husband, but it’s all her now and the goal for the new brand design was to create a visual identity that is appealing to Beth’s target audience, represents her personality and make her proud.
For the tagline, she decided on “the crafter next door” which represents the fact that she focuses on the community around her brand.
BRAND KEYWORDS
Fun, Bright, Friendly, Easy Going, Informative, Joyful, Welcoming, Trusted, Kind, Comfortable In My Own Skin
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
Brand Identity Design
Brand Collaterals Design
TESTIMONIAL
“I found Adrianna after being “burned” by another designer so I was VERY wary. She was patient, knowledgeable, upfront about the process – she won me over and I couldn’t be more thrilled with the results! So glad I found her!”
VIEW MORE BRAND & WEB DESIGN PROJECTS
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