Digital Banking app
UI/UX Design Case Study
Role & Methods:
UX Design, User Research, Branding, UI Design
1 week, March 2021
Adobe XD, Adobe Illustrator
ABOUT THE PROJECT
Brity is a digital banking app that allows young professionals to quickly manage their finances, helping them understand how they spend their money.
THE PROBLEM STATEMENT
Point of view (POV)
Young Professionals need a way to access their debit card from their mobile phone because they want to use and keep track of their funds on the go.
Brity allows young professionals to effortlessly create a free bank account from a smartphone, manage & analyse their spending.
THE UX & UI PROCESS
Based on Design Thinking Methodology
The main Brity logo utilizes a sans serif font as well as the tagline – digital banking. For the Submark/App Icon, I created a letter B with negative space. The colours meet the WCAG contrast ratio accessibility standards.
Brity Logo Versions
Brity Type Scale
Brity UI Colours, Colour Palette
Before I jumped into creating other UI/UX elements, I did a competitor analysis, going through similar digital banking apps like Monzo, Monese or Starling Bank. I noticed that they lacked an easily accessible spending report, clearly displaying different categories.
Additionally, like with B&B Express, I presented the concept of the app to a few family members and used my own experience using the Monzo app.
Based on the findings from user research, I created a user persona – Adam to better understand the needs and frustrations of my users and to maintain a user-centred focus throughout the Brity project
Occupation: Frontend Developer
Marital status: Single
Adam is a Frontend Developer, working in a Cardiff based tech startup. As a tech-savvy and practical person, he tracks and analyzes all aspect of his life, especially the finances. Adam likes to plan, see how he is spending his money, especially on the go, while being at the grocery store or when buying new things online.
Goals & needs:
Brity User Persona - Adam
From Wireframe to Final UI
BEFORE & AFTER
Move your mouse on the image below to see the transition from Low Fidelity wireframes to final UI Design for Brity
Brity Before (Low Fidelity Wireframes) & After (Final User Interface Design)
Final User Interface Design (UI)
A quick and secure way to access the digital bank account
A main screen showcasing the most important information such as available balance, card, recent transactions
In-depth raport on all the money spent, showcasing various categories