Brity
Digital Banking app
UX/UI Design Case Study
Role & Methods:
UX Design, User Research, Branding, UI Design
Project timeline:
1 week, March 2021
Tools used:
Figma, Adobe Illustrator
Project type:
Self-initiated/Concept
OVERVIEW
ABOUT THE PROJECT
Brity is a digital banking app that allows young professionals to quickly manage their finances, helping them understand how they spend their money.
THE PROBLEM STATEMENT
Point of view (POV)
Young Professionals need a way to access their debit card from their mobile phone because they want to use and keep track of their funds on the go.
THE SOLUTION
Brity allows young professionals to effortlessly create a free bank account from a smartphone, manage & analyse their spending.
THE UX & UI PROCESS
The Double Diamond
BRANDING
The main Brity logo utilizes a sans serif font as well as the tagline – digital banking. For the Submark/App Icon, I created a letter B with negative space. The colours meet the WCAG contrast ratio accessibility standards.
Brity Logo Versions
Brity Type Scale
Brity UI Colours, Colour Palette
UX RESEARCH
Before I jumped into creating other UI/UX elements, I did a competitor analysis, going through similar digital banking apps like Monzo, Monese or Starling Bank. I noticed that they lacked an easily accessible spending report, clearly displaying different categories.
Additionally, like with B&B Express, I presented the concept of the app to a few family members and used my own experience using the Monzo app.
Key Findings:
- One person said that they got frustrated countlessly swiping through the other digital banking app to find the month they were looking for in the Spending section
- Another person mentioned that they were discouraged by a long sign up process in a different app
- The third person struggled with understanding the Spending chart in the competitor app
USER PERSONA
Based on the findings from user research, I created a user persona – Adam to better understand the needs and frustrations of my users and to maintain a user-centred focus throughout the Brity project
Adam
Age: 27
Occupation: Frontend Developer
Marital status: Single
Location: Wales
About
Adam is a Frontend Developer, working in a Cardiff based tech startup. As a tech-savvy and practical person, he tracks and analyzes all aspect of his life, especially the finances. Adam likes to plan, see how he is spending his money, especially on the go, while being at the grocery store or when buying new things online.
Goals & needs:
- Swiftly add a new card when needed
- See the spending on the go
- Analyse how he spends the money
- Strategically manage the finances
- Rapidly send & receive money
- Custom-categorise the money spent
Pain points:
- Not being able to add custom spending categories
- Difficulty to briefly analyse money spent
- Other mobile banking apps limitations - has to go to a desktop version for needed access
- Waiting too long to receive a money transfer from others
“I want to know how much money I have on my bank account wherever I am”
Brity User Persona - Adam
From Wireframe to Final UI
BEFORE & AFTER
Move your mouse on the image below to see the transition from Low Fidelity wireframes to final UI Design for Brity
Brity Before (Low Fidelity Wireframes) & After (Final User Interface Design)
Final User Interface Design (UI)
Lock screen
A quick and secure way to access the digital bank account
- Custom welcome message
- Passcode login
- Or Fingerprint login
- Progress bar
Home screen
A main screen showcasing the most important information such as available balance, card, recent transactions
- Current account balance
- Drop-down to switch between different accounts
- Available card/s
- Recent transactions
Spending screen
In-depth raport on all the money spent, showcasing various categories
- Tabs menu to navigate to different time frames
- Doughnut chart showing selected or all categories
- Categories cards
- Selected category indicator
