Branding is more than just a logo – it’s a system which creates a streamlined & cohesive experience for your audience.

In my brand design package, I team up with you to create one-of-a-kind brand design that reflects you and your business.

This package covers brand design including both brand identity (logo, alternative logos, submarks, colour palette, font combinations, design elements) as well as five brand collaterals design – graphics for your website, social media profiles or stationery design

PRE-WORK

STEP 1 – INQUIRY

Step 1 - Inquiry - Brand Design Package Process - MintSwift

If you’re interested in working with me on your brand design, fill out my brand design inquiry form and tell me more about your business, your style and any additional details you might have

STEP 2 – BOOK

Step 2 - Book - Brand Design Package Process - MintSwift

After inquiry, I’ll respond to you within 1-3 business days with more details, open start dates & more. If you decide to move forward, you’ll receive contract & invoice for the 25% deposit to secure your spot in my projects calendar

STEP 3 – HOMEWORK

Step 3 - Homework - Brand Design Package Process - MintSwift

After the first invoice is paid and contract is signed, I’ll send you my brand design questionnaire in which you can find a homework (the fun kind) for you which is creating a Pinterest Board with inspiration

BRAND IDENTITY DESIGN

STEP 4 – LOGO DESIGN + COLOUR PALETTE DESIGN

Step 4 - Logo Design + Colour Palette - Brand Design Package Process - MintSwift

I’ll design 3 concepts for your main logo along with the colour palette based on your inspiration board. Then, you’ll choose one to move forward with and let me know what you would like me to change in the design. There are 2 rounds of revisions included

STEP 5 – ALTERNATIVE LOGOS + SUBMARKS DESIGN

Step 5 - Alternative Logos + Submarks Design - Brand Design Package Process - MintSwift

After you approve your main logo, I’ll create 2-3 alternative logos and 3-4 submarks based on it. They are the variations of your main logo and it can be for example logo without the tagline, a stacked version, icon/badge

BRAND COLLATERALS DESIGN

STEP 6 – DESIGN OF FIVE COLLATERALS OF YOUR CHOICE

Step 6 - Design of five collaterals of your choice - Brand Design Package Process- MintSwift

There are 5 collaterals of your choice included in the package. They can be for digital/social or print (I’m going to need final copy & images for them). I’ll design 1 concept for each of the 5 collaterals (5 concepts in total) & make 1 round of revision for each collateral (5 rounds of revision in total)

STEP 7 – BRAND BOARD + DESIGN ELEMENTS DESIGN

Step 7 - Brand Board Design - Brand Design Package Process- MintSwift

Although brand board design fits more into the brand identity design part of my brand design package, I like to create a brand board showcasing all design elements after I designed the collaterals. There is one concept and one round of revision to the brand board

WRAPPING UP

STEP 8 – FINAL FILES DELIVERY

Step 8 - Final files delivery - Brand Design Package Process - MintSwift
Once you approve both your brand identity and brand collaterals design, I’ll start prepping your final files including vectors, PNGs, JPGs and PDFs both for website and print usage. I’ll send you the final files via our shared folder on Google Drive via Asana

STEP 9 – LAUNCH

Step 9 - Launch - Brand Design Package Process - MintSwift

Now it’s time to share your new brand with the rest of the world! Upload it to your website, social media profiles and print your collaterals. Once you’re ready I’ll write a portfolio blog posts about your brand and this feature can give your business a boost

1 – LOGO DESIGN & COLOUR PALETTE DESIGN

Logo Design + Colour Palette Design - Brand Design Package - Design Process & Design Deliverables.- MintSwift

2 – ALTERNATIVE LOGOS & SUBMARKS DESIGN

Alternative Logos + Submarks Design - Brand Design Package - Design Process & Design Deliverables.- MintSwift

3 – FIVE BRAND COLLATERALS DESIGN

Five brand collaterals Design - Brand Design Package - Design Process & Design Deliverables.- MintSwift

4 – BRAND BOARD + DESIGN ELEMENTS DESIGN

Brand board + design elements design - Brand Design Package - Design Process & Design Deliverables.- MintSwift

MONDAY

tuesday
wednesday
thursday
friday

Main Logo Design Concepts + Alternative Logos & Submarks design

1st Brand Collateral Design

2nd Brand Collateral Design

3rd Brand Collateral Design
4th Brand Collateral Design
5th Brand Collateral Design
Brand Board Design
Final Files Delivery

Sample 2-week process calendar for brand design package

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