A logo is a visual representation of your business and, therefore, it’s crucial. Logo design establishes your identity, and it is also the most powerful marketing tool. When someone enters a store, visits a website, or sees a product on a shop shelf, the first thing he or she notices is a logo with a name of a brand or a symbol that represents a business. A well-designed logo is an essential part of any company’s marketing strategy.
It is nearly impossible to get exposure without a logo. Nowadays, branding (especially for small businesses) has to be memorable, recognisable and evoke emotions to get recognition in a pond of large firms. Great logos stand out; people remember seeing them, and when they are in need of your service, it is highly possible they will contact your company first.
Designing a professional logo takes a lot of time. A graphic designer with years of experience can effectively reflect your needs into a logo. Alternatively, a DIY logo could be created in 5 minutes, but it will not have qualities of a professional logo.
Here are the top 5 qualities of professional logos:
A business branded with a professional logo appears reliable, even if it is only just starting up. Before a customer walks into your store or browses through your website, they have developed the first impression of your company, based on your logo. If your logo is professional, your clients will feel like your business is both trustworthy and serious.
A well-thought logo is easier to remember. The professional logo of your firm immediately connects the client’s mind to the business, without the need to see its name. If customers cannot remember your business, they will not return to it. A professional logo provides your customers with a memorable experience that will differentiate your business from its competitors.
An effective logo should be able to work across a variety of mediums and applications. A professional logo is designed in a vector format which means, that it can be scaled to any size, look good in any size, in black and white or in just one colour.
A professional logo is appropriate for its intended purpose. For example, if you were a real estate agent, you would not use childish fonts and colours – these are more appropriate for a daycare.
A simple logo design allows for easy recognition and is a distinctive visual element of your brand, which has a specific colour, font and gives customers the representation to associate with your business.