Disclaimer: I no longer offer just a logo design package. Now, I have brand design package and brand & website design package, because a brand is more than just a logo.
At the beginning of the year, I had a pleasure to work with Winning Moments on their new logo. Winning Moments is an agency, specialises in competitions and promotions as a method of advertising but they’re moving more towards editorial content and product review as well as just competition features.
Through the process, I was communicating with Laura – social media and digital marketing specialist. Before I started working on the new brand for Winning Moments, I’ve sent her my logo design questionnaire, which helped me better understand their current brand, target audience and goals.
Winning Moments is all about happiness and feel-good vibes. If their brand was a person, then it would be associated with words: Happy, Feel-Good, Smile, Laugh, Win, Celebrate, Inspire.
Their target audience is both male and female readers from 18 to 65 years old, so they want it to feel approachable for both genders.
Side Note: I must say – it was a bit tough task (as a woman) to come up with an idea for both genders, especially when they wanted to incorporate pastel and metallic colours to give a “winning” feel to the colour scheme (which are rather feminine).
Below you can see their old colour palette from website and old logo:
After I reviewed a questionnaire, it was a time to start research and moodboard creation process. I’ve searched on Pinterest for images associated with all information from a questionnaire. I’ve picked pastel and metallic colours for both male and female.
Side Note: The three logos from the moodboard are Laura’s references, but more for layout ideas rather than aesthetics.
2. Concepts & Presentation
Next step was to translate this moodboard and all the ideas to real logo concepts! As always, there were so many ideas, but I’ve picked these three to show to Laura:
Side Note: I’ve included black and white version too, these are only some recommended colours.
My personal recommendation was concept one and as it turned out later it was Laura’s favourite too! She has actually chosen the alternative version of option 1 which includes more stars and a tagline:
3. Feedback & Revisions
Now there was time for quick fix aka revisions. Laura asked me to add rose gold texture into stars, make “M” capitalised, drop the “Don’t” from the tagline and make a tagline bolder.
Isn’t that the best reward for a hard work, when the client loves logo as it is and just require minor changes?
4. Final Presentation
I’ve also prepared an alternative version of the main logo, for social media profiles purpose. I’ve just taken “W” and “M” with two stars and voila!
You can see final logos below:
If you want to see their new, gorgeous website with a logo designed by me, live head to here or see it on a website mockup below:
It was one of my favourite projects ever because it was about transformation. They had dark, hard to navigate website and now they have light, easy to read and approachable for both genders! They’ve chosen beautiful, feminine theme for their new branding, so logo designed by me tied in with their website relaunch perfectly.
Are you interested in working with me on new logo design? Or maybe you’d like to refresh your logo? View my Services page for more information on my process, design package, and pricing, my Portfolio page for a look at my most recent work, and my Contact page to get in touch.
What do you think about new Winning Moments logo and website? What are your favourite aspects of this project?
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