Rich Pins add extra details to Pins from your website, which means that the pin will show your branding (favicon) title of your blog post and description, also information about you (pinner) and call to action buttons.
There are five types of Rich Pins:
Without Rich Pins, your blog seems unprofessional and they are essential in getting most of Pinterest to use it as a funnel to your website, not just another profile when you get followers and admirers, not clients.
In fact, Pinterest isn’t a social media platform, it’s a search engine, so followers on Pinterest doesn’t matter as much as you think, but let’s keep it for another blog post 😉
BENEFITS OF USING RICH PINS OVER REGULAR PINS:
- having Rich Pins increases click-through rates to your website by 70%, so they’re growing your blog traffic
- more people visiting your Pinterest profile
- more repins (saves) and likes to your own pins
- your blog and website seem more professional even if you just starting out
- more Pinterest followers
RICH PIN VS REGULAR PIN:
- no headline (blog post title)
- no author information
- no pin description
- no specific call to action (only visit not read it)
- no date
- blog post title
- author information
- pin description
- two call to actions (Read it & Get more pins from)
- it’s clear that’s a blog post (article)
What are you waiting for?! I know it might seem a bit confusing, but it’s actually super easy. You can see all Rich Pins from MintSwift here You don’t have to be tech-savvy to enable Rich Pins for your website. In fact, you need to take only 3 simple steps to do it.
HOW TO SET UP RICH PINS ON PINTEREST IN 3 SIMPLE STEPS?
STEP ONE – INSTALL PLUGIN CALLED YOAST SEO
Yoast SEO is a search engine optimization (SEO) plugin and it’s one of the essential WordPress plugins and hopefully, you already have it installed on your website, if not just click here or search for it in the WordPress plugins section, then install and activate the plugin. Now go to Yoast’s settings in a left sidebar and go to SEO > Social > Facebook and make sure the Add Open Graph meta data box is enabled. (Note – you need to have the Advanced settings enabled in Yoast to see Social page. Go to SEO > Dashboard > Features and scroll down to Advanced settings pages and choose Enable)
STEP TWO – GO TO RICH PIN VALIDATOR
Now, do you Rich Pin Validator by clicking here and enter a link to one of your blog posts, it doesn’t matter what blog post. Btw, you only need to put one link and it’ll validate your whole domain. Then click Validate.
STEP THREE – APPLY
After validating, you should see a message that says Your Pin’s have been validated! Apply to enable your Rich Pins. Make sure everything is correct and scroll down and you’ll see a box with a link to your website and select HTML tags, now click Apply now and woohoo! you, my friend, just enabled Rich Pins for your website!
Now you have to wait for Pinterest to review your site and according to Pinterest Your Rich Pins will show up within the hour. Once you receive your approval, your pins will display your website name with favicon. You just entered a new level for your blog and website and I’m so happy for you!
Have you installed Rich Pins to your site? Did you noticed difference in your blog traffic?