In the last post, we talk about the design process and design deliverables that are included in my brand & website design package. Today, we’ll take an inside look at my brand & website design package timeline, so how I design brand & website in 4 weeks. I’ll walk you through each of the days and tell you exactly what I design.
My brand & website design package is divided into two parts: brand design (2 weeks) and WordPress website design (2 weeks). Similar to my brand design package, I only book one client at a time, so you have my full attention for the 4 weeks.
Each project is different and some website designs take longer (especially if the website is complicated in terms of functionalities/custom coding or if my client purchased additional pages design), so the project timeline might not look the same, but let’s talk about the most common brand & website design timeline.
Let’s dive in, shall we?!
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Brand & website design package sample timeline
Primary Logo Design Concepts + Alternative Logos & Submarks design
1st Brand Collateral Design
2nd Brand Collateral Design
4th Brand Collateral Design
Website Design Elements
Design of Five Website Pages
On Self-Hosted WordPress
Brand Board Design
Final Files Delivery
HOW I DESIGN BRAND & WEBSITE IN 4 WEEKS. INSIDE LOOK AT BRAND & WEBSITE DESIGN PACKAGE TIMELINE
DAYS 1-3: PRIMARY LOGO DESIGN CONCEPTS + ALTERNATIVE LOGOS & SUBMARKS DESIGN
The brand & website design package timeline starts with sketching up the logo concepts in Adobe Illustrator* (or sometimes on paper) and coming up with different colour palettes (with usually 5-7 colours). Then, I choose three concepts with one colour palette to show you in the day 3 (Wednesday) or sometimes on the second day.
Later on Day 3 (Wednesday), you’ll choose one of the concepts to move forward with and I’ll move on to the logo revisions phase. I’ll need your feedback on the chosen concept and detailed information about what you would like me to change the design (revision). There are 2 rounds of revisions included for the primary logo. As one round of revision, you can choose up to 5 things to change in the design.
I usually send out the revised logo concept within an hour or a couple of hours (it depends on what changes need to be made), so we’ll wrap up the logo design on the same day. I’ll need the information that you approve the primary logo, so I can move forward to the next steps.
Once you approve your main logo design, I’ll create alternative logos (usually 2-4) and submarks (usually 3-6). They are the variations of your main logo and it can be for example logo without the tagline, a stacked version, icon, badge and so on. I usually use the alternative logos or submarks in the brand collaterals and I usually send out the draft for a brand board with the elements we have so far. The final brand board design is created on day 19.
DAY 4 – FIRST BRAND COLLATERAL DESIGN
Once we have your logos ready, I’ll create the first collateral you’ve chosen. There are five collaterals of your choice included in the brand & website design package. They can be for digital/social or print. I’m going to need final copy & images for all of the collaterals e.g. your details for business cards, photo for Facebook cover and so on. I’ll design 1 concept for each of the 5 collaterals (5 concepts in total) & make 1 round of revision for each collateral (5 rounds of revision in total)
Each of the brand collaterals will have the elements of your new brand identity, so that the entire brand is cohesive and streamlined, for example, one of the logo variations, your colours or design elements. Later on day 4, I’ll need your feedback to make a revision (if applicable) and then send it back the revised version to you.
DAY 5 – SECOND BRAND COLLATERAL DESIGN
On the 5th day, I’ll create the second brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision
DAY 6 – THIRD BRAND COLLATERAL DESIGN
On the 6th day, I’ll design the third brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision.
DAY 7 – FOURTH BRAND COLLATERAL DESIGN
On the 7th day, I’ll create the fourth brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision.
DAY 8 – FIFTH BRAND COLLATERAL DESIGN
On the 8th day, I’ll design the fifth brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision. This is the last collateral design included in the package.
DAYS 9 – 10 – WORDPRESS SETUP
Once we finalize the brand design part of the package, we’ll move forward to website design. The day 9 and 10 are more for the admin tasks rather than design. I’ll need your finalized content for the website pages, WP login access (or you can add me as admin) and FTP access from your host.
If you’re new to WordPress, I’ll set up your site, by installing the theme, setting up the basics like permalink structure or I can clean up your current WordPress site and install a new theme. I’ll also install the necessary plugins (depending on your needs)
DAYS 11 – 12 – WEBSITE DESIGN ELEMENTS
On 11th and 12th day, I’ll work on website design elements. I usually create some before I work on the five pages of your website, but sometimes, I also design some elements during the design of the page. I’ll create additional website design elements to complement your site, for example, simple icons/illustrations, call to action buttons, image holders, dividers, hello or xoxo signatures, sidebar graphics and so on.
DAYS 13 – 18 – DESIGN OF FIVE WEBSITE PAGES ON SELF-HOSTED WORDPRESS
Based on your content and the design elements I created, I’ll design and develop up to five pages for your new site. They can be any pages of your choice like Home, Blog, About, Contact, Services etc. If needed, I’ll add custom coding and CSS styling to make your site unique and one of the kind
Once I design the five pages, now it’s time to review it and let me know if you want me to make some changes on the website. There are two rounds of revisions included in the package for entire website design and the client can list up to ten things to change in design as one revision round.
DAY 19 – BRAND BOARD DESIGN
Once I design the five brand collaterals and website design, I’ll get back to the final brand board design. Although brand board design fits more into the brand identity design part of my brand & website design package, I like to create a brand board showcasing all design elements after I designed the collaterals. There is one concept and two revisions to the brand board.
On the brand board, there are: primary logo, alternative logos, submarks, colour palette, font combination and design elements. Sometimes I include brand collaterals like website buttons or icons in the brand board.
DAY 20 – FINAL FILES DELIVERY
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Thanks, Whitney! 🙂