In the last post, we talk about the design process and design deliverables that are included in my brand design package. Today, we’ll take an inside look at my brand design package timeline, so how I design brand in 2 weeks. I’ll walk you through each of the days and tell you exactly what I design.
For some of you, the 2-week timeframe might seem too short to design a full brand design (brand identity + five brand collaterals design), but I’ve been working on this “tight” schedule with my clients for a while now and I never looked back. It keeps us both motivated, creative and focused. Not to mention the best part – after 2 weeks, my clients have their new brand design ready to launch ;)
I only book one client at a time, so for the 2 weeks (10 business days), you have my full attention. Some of the projects require more than two weeks, for example when my clients want any additional collaterals or more complex collaterals or we’ll start working in the middle of the week, but today, I’ll share the “usual” brand design package timeline.
Let’s dive in, shall we?!
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Brand design package sample timeline
Main Logo Design Concepts + Alternative Logos & Submarks design
1st Brand Collateral Design
2nd Brand Collateral Design
Sample 2-week process calendar for brand design package
HOW I DESIGN BRAND IN 2 WEEKS. AN INSIDE LOOK AT BRAND DESIGN PACKAGE TIMELINE
DAYS 1-3: PRIMARY LOGO DESIGN CONCEPTS
The brand design package timeline starts with sketching up the logo concepts in Adobe Illustrator* (or sometimes on paper) and coming up with different colour palettes (with usually 5-7 colours). Then, I choose three concepts with one colour palette to show you in the day 3 (Wednesday) or sometimes on the second day.
Later on Day 3 (Wednesday), you’ll choose one of the concepts to move forward with and I’ll move on to the logo revisions phase. I’ll need your feedback on the chosen concept and detailed information about what you would like me to change the design (revision). There are 2 rounds of revisions included for the primary logo. As one round of revision, you can choose up to 5 things to change in the design.
I usually send out the revised logo concept within an hour or a couple of hours (it depends on what changes need to be made), so we’ll wrap up the logo design on the same day. I’ll need the information that you approve the primary logo, so I can move forward to the next steps.
Once you approve your main logo design, I’ll create alternative logos (usually 2-4) and submarks (usually 3-6). They are the variations of your main logo and it can be for example logo without the tagline, a stacked version, icon, badge and so on. I usually use the alternative logos or submarks in the brand collaterals and I usually send out the draft for a brand board with the elements we have so far. The final brand board design is created on day 9.
DAY 4 – FIRST BRAND COLLATERAL DESIGN
Once we have your logos ready, I’ll create the first collateral you’ve chosen. There are five collaterals of your choice included in the brand design package. They can be for digital/social or print. I’m going to need final copy & images for all of the collaterals e.g. your details for business cards, photo for Facebook cover and so on. I’ll design 1 concept for each of the 5 collaterals (5 concepts in total) & make 1 round of revision for each collateral (5 rounds of revision in total)
Each of the brand collaterals will have the elements of your new brand identity, so that the entire brand is cohesive and streamlined, for example, one of the logo variations, your colours or design elements. Later on day 4, I’ll need your feedback to make a revision (if applicable) and then send it back the revised version to you.
DAY 5 – SECOND BRAND COLLATERAL DESIGN
On the 5th day, I’ll create the second brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision.
DAY 6 – THIRD BRAND COLLATERAL DESIGN
On the 6th day, I’ll design the third brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision.
DAY 7 – FOURTH BRAND COLLATERAL DESIGN
On the 7th day, I’ll create the fourth brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision.
DAY 8 – FIFTH BRAND COLLATERAL DESIGN
On the 8th day, I’ll design the fifth brand collateral design. Again, I’ll create one concept, then you’ll give me a feedback and I’ll make a revision. This is the last collateral design included in the package.
DAY 9 – BRAND BOARD DESIGN
Once I design the five brand collaterals, I’ll get back to the final brand board design. Although brand board design fits more into the brand identity design part of my brand design package, I like to create a brand board showcasing all design elements after I designed the collaterals. There is one concept and two revisions to the brand board.
On the brand board, there are: primary logo, alternative logos, submarks, colour palette, font combination and design elements. For each brand, I usually create up to 7 design elements which you can use on the graphics or on the website. They can be simple icons/illustrations, call to action buttons, image holders, dividers, hello or xoxo signatures and so on. Sometimes I include brand collaterals like website buttons or icons in the brand board.
DAY 10 – FINAL FILES DELIVERY
We made it! Once you approve both your brand identity and brand collaterals design, I’ll start prepping your final files including vectors, PNGs, JPGs and PDFs both for website and print usage. I’ll send you the final files via our shared folder on Google Drive via Asana.
All right, that was the last post about my brand design process for the brand design package. In the next three post, I’ll talk about my brand & website design package, so again, how the process looks like, about design process and deliverables and how I design brand & website in 4 weeks.
Have you found yourself changing your logo, fonts, colours and graphics every few weeks or months, because you no longer feel like they represent your business and you end up with a non-cohesive brand?