The other day, I saw something in my Google Analytics dashboard in the real-time mode – someone was visiting my blog post from Instagram.
Wait? What?! How is it possible?!
Turns out that Google Analytics is now tracking Instagram referrals! It’s a great news for those of you who use Instagram for business purposes and to share your latest blog post with your Instagram audience. Being able to track to track user conversions from Instagram to website or blog is important for any business owner or blogger.
Formerly, Instagram referrals, where count in Google Analytics as a direct referral, not as an Instagram referral, which was quite frustrating. Now all you need to do is go to Google Analytics website and you’ll see the Instagram referrals under traffic channels.
Previously, many bloggers used bit.ly links to track the Instagram Referrals. It was the most popular tracking method. Bit.ly allows you to track analytics for their shortened links and shows how many people click on the link in your profile, which will help you understand how many people are visiting your site from Instagram.
However, not everyone clicks on bit.ly links – some people might consider you as spammy because the link itself doesn’t really show where it’s going to take them. For example, original link for my free Pinterest course is https://mintswift.com/pinazing-results/ which is really informative (it contains the name of the course), but I also created bit.ly for Twitter purpose http://bit.ly/2b2gsxP and it doesn’t really tell you what website are you going to visit when you click it. You know what I’m saying? Link from my website looks more trustworthy and less spammy.
Another formerly used method of tracking Instagram referral is creating landing page on your website for Instagram. Basically, you’d have to create an unlinked page on your site name it “Instagram” and include things like your recent blog post, link to your portfolio, services or showcase your products, it really depends on you. That way, you’ll be able to see how many visitors are being referred by Instagram by viewing how many people land on that page in your analytics.
From now on, you don’t need to use any of the two methods presented above to track Instagram referrals. Isn’t that awesome?!
If you want to see if you have any Instagram referrals in your Google Analytics, here’s how to do it:
2. Go to Reporting
3. Go to Acquisition (in the left sidebar)
4. Then click All Traffic
5. Then Channels
6. Click on Social
7. And now, you can see all the hits from Instagram and other social media channels to your blog or website
If you just find out about that Google Analytics is now tracking Instagram referrals, from this post, you’re probably excited as I’m. This feature allows you to see if you should focus on Instagram, so whether it’s one of your largest referrals or not. Thanks to Google Analytics, I discovered that for me Instagram isn’t converting to my website as much I wanted to, that’s why I focus more on things that matter more business wise.