How to Get Your First 100 Email Subscribers. The Most Effective Way to Build Your Email List from Scratch in The Next 30 Days or Less - MintSwift

How to Get Your First 100 Email Subscribers. The Most Effective Way to Build Your Email List from Scratch in The Next 30 Days or Less

Building your business and blog from scratch is hard. You need to figure out how to grow it and start to focus on things that work, but how can you do it when you just started your blog this month? You keep hearing things like “start your email list”, but you have no idea how to do it in an effective way, from scratch.

The email list is essential if you’re planning to sell digital products, info products to your audience and it’s a great way to communicate with them and really understand their needs. Today, I wanted to share my tested method, which helped me get 100 email subscribers in less than 30 days (it took me 25 days to be exact).

Let’s start with the basics.

This post contains affiliate links marked with (*) for products I recommend. If you decide to make a purchase, I will earn a commission at no additional cost to you. Thank you for your support!

Related: MailChimp basics – how to create a list, sign up and opt-in forms



1. You have a full control of your list

Getting followers and engaging with them on social media is an essential part of building your audience, but you can’t control Instagram or Facebook. They might delete your account and you’ll lose your peeps.

That’s why, driving traffic to your blog and building your email list is so important for your business – you have a full control over your website and your email list


2. Email subscribers might be your potential customers

As I’ve mentioned, if you’re planning to sell digital or info products you need an email list. Why? Let’s face it – sometimes we visit a blog once and never go back to it, you might check someone’s Twitter account from time to time or like to see pretty pictures on someone’s Instagram account, but you won’t buy or work with them.

When we get an email from someone we signed up to, it seems more personal, because your inbox is like your virtual home. When people subscribe to your email list, they’re showing interest in your business and your content, which means they’re more likely to be your potential customers once you have a product to sell.


3. You can get in touch with your audience whenever you want

Email is the easiest way to get in touch with your audience, announce your new product, share freebies and so much more. When you’d want to create an info product like e-course or e-book, you can easily send out a survey to your audience to better understand their needs and what they are struggling with. Your email list can help you create your future products or come up with ideas for them. Awesome right?



If you don’t ever plan to sell products or services of any kind, then you probably don’t need an email list.





  • It’s easy to set up – I use MailChimp* for my course
  • You only have to set it once – and you can have it as long as you want
  • Everything is automated – lessons are automatically sent to your subscribers
  • It’s convenient for your students – lessons are delivered to their inbox
  • It’s free or affordable to create – $10 on MailChimp* up to 500 subscribers. UPDATE – now automation feature is FREE on MailChimp* for up to 2000 subscribers
  • Your audience can know you better, your teaching style and methods
  • It gives you the opportunity to share more even more valuable and exclusive information than on your blog posts
  • Your subscribers get comfortable seeing your name in their inbox, so once you create a paid product is easier to sell it to someone who already knows you rather than a stranger



1. Decide who do you want to teach

Knowing who your ideal audience is an essential part of creating a free course. Think of the one person who will resonate with your content, what problems your product will solve, what she struggling with.


2. Decide what do you want to teach

Brainstorm ideas! Think of your expertise and how this expertise can fill your audience’s needs. It’s hard to know that, especially if you’re new blogger so here’s how you can find out what products they need:

  • Join Facebook groups where your ideal audience hangs out and observe the questions they ask or search for specific topic you have an expertise with i.e. I’ve searched for Pinterest and see what questions come up on regular basis and note them
  • Ask your followers on social media – create twitter pool, ask direct questions on Instagram or Facebook or add a link to your survey within your profile. You can quickly create a survey with tools like Google Forms, SurveyMonkey or Typeform.
  • Create a poll in the Facebook group – once you’re on a Facebook group and if it doesn’t break the rules, create a pool or ask specific questions in the group


3. Decide in what format are you going to teach

Are you going to create a text-based course? Or maybe a video-based course? Or both? Think of the ways to provide free value to your course, it can be:

  • Cheatsheet
  • Workbook
  • Video tutorial
  • PDF guide
  • Podcast
  • Q&A
  • Free design templates like blog post image

And so much more! You can get creative with that 😉



1. Create a new list

2. Go to Automation

Here all the fun begins!

3. Choose Educate subscribers > Add Automation

4. Name your course and choose your list

Choose the list to which your course will be sent.

5. Add as many lessons as you want (by default there are welcome email and 2 lessons)

Create an email for each lesson, including a welcome email.

6. Click on Design email and Add email subject

You have to set it up for every lesson before you design it.

7. Design each email (lesson)

Now, add your course logo and content using a drag and drop feature, then click Save and Continue. You can always change the emails later (even if you already have subscribers, you can easily pause and edit your lessons and then resume them)

8. Once you design each email, make sure to set up triggers

Make sure to set up triggers for your lesson. It means that you have to choose the time gaps between each email. Your course needs to be sent out over a period of time. For my course, I set up the welcome email to be sent out immediately after someone sign up for it, then the lesson one is sent after an hour and the lesson 2 and other lessons are send 1 day after the previous lesson.




1. Write a blog post introducing your course

I wrote an entire blog post, when I share more info about the course, who is it for, how it works and so on. I highly encourage you to do it


2. Create several pinnable images and share them on Pinterest

Aside from the post about the course, I’ve created six pinnable images which I hid on my course page and save them on Pinterest

3. Create square images and share them on Twitter, Instagram, and Facebook

Similar to the pinnable images, I’ve created square templates to share on other social media

4. Add link to your free course in your social media bios

Instead of just adding a link to my website in my bios, I’ve added a link to my course with a call to action “Sign up for FREE 6-day course Pinazing Results ! →”

5. Share it in Facebook groups (in promo threads or if someone struggle with something related to your course)

Don’t just share a link to your course! Give other group members a reason to check it out. Try to be helpful and answer to the questions related to your course.


6. Add info about your course below relevant or popular blog post

Create an image and short description which you can share your relevant or popular blog posts. If you don’t have hundreds of post on your blog, add it to every post.

7. Place opt-in form in several places on your website, I have on:

– Homepage (home slider/call to action buttons)

Blog sidebar (I recommend a plugin called Magic Action Box for that)

Main blog page (above your blog posts)

Cover page (full-width image with short description and call to action buttons)

Below blog posts (create an image or call to action button to sign up for the course)

Announcement bar (I recommend a plugin called DW PromoBar for that)

Main navigation (I created a page called Courses)

I highly recommend you to create an email course. In my experience, it’s the most effective way to build your list from scratch and get your first 100 email subscribers. It’s a great way to share valuable information in exchange for an email address and more convenient and non-salesy way to introduce a paid products.

Do you have an email list? Have you ever created email course before?

xo Adrianna

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This Post Has 30 Comments

  1. Kate Fox

    Hi Adrianna – found this on Pinterest. Thank you – it’s exactly what I needed.

  2. Emma Hersh

    Nice article. I have just started building my own email list so this was helpful

    1. Thank you so much, Emma! I’m glad to hear that this post was helpful to you. Best of luck with building your email list 😉

  3. Michelle

    Thank you!!! First post I found after hours of searching that clearly and thoroughly laid out what I needed!

  4. Emily Agaard

    Great post! Will definitely revisit this post when I’m ready to set up my first email course. Just need to think of a topic first! Thanks for sharing!

    Emily Aagaard //

  5. Belinda

    This is so so good! Defnitely going to be following this as I’ve been wanting to create an email course. Thank you!!!

  6. Claudia

    Hey Adrianna! Loved your post – especially that you walked us through all the steps of how to set up an email course on Mailchimp! Creating an email course is definitely on my to-do list. Thank you for all those tips! *pinned* 🙂

    1. Hey Claudia! Thank you so much for your lovely comment and for pinning my post 😉 Best of luck with creating your email course!

  7. Seppy

    I’ll be creating an e-course in the next few months and this was a great tutorial!! I’ll be pinning it and referring back to it when the time comes up to set it up in Mailchimp.

    Seppy |

    1. Thank you so much, Seppy! I’m happy to hear that you’re planning to create an e-course. I hope this tutorial will help you set up everything with an ease. Best of luck with your course 😉

  8. Stacy

    found this on Pinterest. Absolutely action-packed. so much goodness.

  9. This is perfect! I’ve been trying to figure out how to automate in mail chimp for a long time and this is exactly what I need!! Thank you!

    1. I’m so happy to hear that my post helped you figured out the automation Brittany! 😉 Best of luck with it!

  10. Krystal Clark

    This is an epic resource! Thank you so much!

  11. this is great, I’m learning a lot from your free resources! everything is really helpful, organized, and detailed!

    1. Thank you so much, it means a lot to me! Oksana, you made me smile today I truly appreciate all the kind words 😉

  12. Chantal Vanderlaan

    Very well done! At the moment, I don’t have a sign up form on my blog but it’s on my list of “to-dos” for this week! This post couldn’t have come at a better time 🙂 Thanks for sharing!

    1. Thank you Chantal! I’m glad you found this post helpful and all the best with your own list 😉


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