UPDATE 24.10.2017 – My design process has changed since writing this blog post. To read about the current brand & website design process, head over to this page
But first off, what is feedback? Why is it important? Why do I need it? What information do I need from the client? Feedback is a process in which the effect is ‘returned’ to modify the next action. In other words, it’s a detailed answer and opinion about concepts sent to the client. Read the four part here.
Today it’s the last post of “My Creative Process Series”. At the beginning of the series, wanted to create a separate post for “Final Presentation” and “Approval”, but I’ve decided to describe those steps in this post. Also, I’ll be sharing information about “Files delivery” and “Launch”.
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STEP 8 – FINAL PRESENTATION
Have you read a post about “Presentation” of concepts? If not, head over here.
Final Presentation basically contains all elements from “Presentation”, but instead of logo concepts, it shows all 2 or 3 revisions (depends on a package) in one PDF file.
STEP 9 – APPROVAL
Before final files are sent, the client needs to approve a design. What does it mean? Basically, client’s approval is a written confirmation that he/she approves the design and that design is the final version needed.
STEP 10 – FILES DELIVERY
After the logo is approved by you, now I’ll prepare final files including RGB (for the web) and CMYK (for print) colours, full colour and black-white version (depends on chosen package). Your logo will be a vector (scalable) and all the files will be in high resolutions. I require a final payment before files delivery.
What is RGB?
RGB (red, green, and blue) refers to a system for representing the colours to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any colour in the visible spectrum. The RGB files are prepared for website usage and any other digital (not print).
What is CMYK?
CMYK is a scheme for combining primary pigments. The C stands for cyan (greenish-blue colour), M stands for magenta (purplish-red), Y for yellow, and K for Black. CMYK files are prepared for printing usage, in case you want your logo to be on paper for example on your business card.
Why do I need a black and white version of my logo?
Depends on where your logo will be used, you might need a black-white version. For example, you can use it in documents which could be printed at a fraction of the cost. Other examples: logo as a photo watermark, printed logo on receipts, frosted vinyl’s on glass windows, newspapers and books, promotional merchandise, logo engraving/embossing.
Why do I need a vector logo?
Logo designed in Adobe Illustrator* is in an AI or EPS format. Vector files can be scalable to any size, without losing its quality, which means that you can have your logo any size you want. When someone is designing logo in different program (for example in Photoshop), the logo can only be of this particular size when it’s created or in a smaller size, but not larger. If you’d try to increase the size of a raster file, you’ll see pixels blurring your logo.
What is a difference between vector and raster (Photoshop file)?
Vector graphics are based on vectors, which lead through locations called control points or nodes. Vector files can be scalable to any size, without losing its quality. See the example below, the first image is a raster version of my logo and the other is a vector. First, one is pixelated and the other looks clean and crisps.
Raster version of my logo:
Vector version of my logo:
File types delivered explained:
AI/EPS files– Illustrator* vector-based file that can be scaled
PNG (Portable Network Graphics) – is a raster graphics file format that supports lossless data compression. PNG has the lossless compression and transparent backgrounds, therefore, most of the websites use PNG version of their logo, for example when your website has a pink background, you don’t want awful white background surrounding your logo – you’d rather use PNG file with transparent background, so your logo can “blend in”.
JPG (Joint Photographic Expert Group) – is a commonly used method of lossy compression for digital images, A JPG is great when both the final dimensions and the intended use is known, for example, you might need JPG 100×100 file with your logo for your website. I provide my clients with white background JPG files.
PDF (Portable Document Format) – is a file format used to present documents and is very commonly used when the file could or does have a printed version. When PDF file is exported from Adobe Illustrator* it can carry additional data like vector paths or originals image files and can remain text editable when needed. I also use PDF to present concepts and revisions to a client.
STEP 11 – LAUNCH
Now your logo is completed and it’s time to reveal your new brand to the world! Upload it to your website, social media. I might share it on my blog and will on social media to help create excitement about your new logo and sure your new logo gets the attention it deserves.
From time to time, I write a blog post about my creative process in the specific project. I show behind scenes of creating your logo from scratch. Some of the client’s logos are put in my portfolio and share on social media. After receiving final files, now you can upload your logo to website, social media profiles, print it and spread the world!
It’s official ! My creative process series has its final post. I hope you’ve enjoyed this series and learned more about graphic designer’s work, my process and got to know some of the definitions.
Have you enjoyed this series? Do you think I’ve missed something or you want to hear more about the specific subject mentioned? I’d love to hear from you!