Branding your business goes beyond your website. Online entrepreneurs, use social media platforms as their main marketing strategy and funnel to send people to their website. That’s why is crucial to be consistent across ALL your social media accounts so they fit your brand and website.
If you’re a blogger, are selling products or services, Pinterest should be your main focus. Why? Because it’s visual and most people are visual. In fact, we make a first impression in just 2.6 seconds when we something online. If you brand your Pinterest profile, you’re able to create a cohesive, consistent experience for your audience and your viewers will eventually remember you and recognise your pins in the sea of others.
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Today I’m sharing 7 ways to brand your Pinterest business profile, so your profile picture, business name, bio, boards, branding your board covers and creating pinnable images. The tips I’m sharing today, helped me grew my Pinterest visibility by 500% in just one month (which is now around 3000% !!!)
Branding your Pinterest profile is about your:
click on an item from a list and it’ll direct you to the section about it in this post
1. PROFILE PICTURE
Even though profile picture is a really small circle (140x140px), it’s the first thing someone sees when they visit your profile. My tip to keep consistent branding is to use the same profile picture across all the social media and ideally, the same image should be on your website (on your blog sidebar, on about page, on the contact page, or on other page/s).
If you’re a blogger, you’re selling products or services and you’re solopreneur (one-person business), the best way to brand your profile and enable your target audience to recognize you is to use a photo of you.
It also helps you show human behind your brand which is crucial in getting clients and customers. If your company has more than one person, I’d suggest using your logo. Use headshot that represents you, so try to present your personality through the photo. It should be high quality and preferably taken by your family/friends (so no selfies) or if you have money to spear – hire a portrait photographer.
2. NAME + KEYWORDS
Again, if you’re a solopreneur or blogger, make sure to put your personal name PLUS brand name in your “Business name section”. People might search you by one of them, so I have for example Adrianna | MintSwift. If you include your name, it also gives a personal touch to your brand.
Another great way to brand your Pinterest profile is to add keywords to your Pinterest display name. Why? As I mentioned in the Pinterest visibility post, Pinterest works as a search engine, so when someone is looking for “Design tips” my profile will pop up. I have in my “Business name” section – Adrianna | MintSwift | Design, Blogging, Social Media, Business, Branding Tips. I added all the main topics I talk about on my blog as keywords.
If you don’t write a blog, add keywords relevant to your business, for example, if I wasn’t blogging I’d add “Graphic Designer”, “Logo Designer”, “Brand Designer” or simply “Entrepreneur”. So in other words – the keywords should represent what you do or/and write about.
Pinterest bio is a brief description, but after a profile picture, it’s the next important component which your visitors see when they visit your profile. Your bio should tell your Pinterest visitors What you do, Who do you help, so Who you work with. Ideally, use similar tagline you have on your website.
You bio can help you get subscribers, clients, customers or loyal followers, but you only have 160 characters to interest and impress your visitors. Your bio should include keywords and call to action, for example, my bio is “I design premade & custom logos + brands for online entrepreneurs. Get access to my FREE library of resources → mintswift.com/library”
So keywords are: design (graphic design), premade logos, custom logos, brands (brand design, branding), online entrepreneurs and the call to action is info about my free resources library and link to it. Having a call to action in your profile is a great way to get email subscribers, but you can also link to your services page or another page. It’s a great way to convert Pinterest profile visitors or followers into email subscribers or potential clients.
4. RELEVANT BOARDS
The most important tip about Pinterest boards is to that your Pinterest boards should be geared toward your ideal clients. What does it mean? Think about the topic your target market needs, so on my profile, I share tips about Business, Blogging, Design, WordPress, Email Marketing, Social Media, Photography and other relevant topics.
I’d suggest rearranging the boards in logical order, so your visitor can have an even better idea what you do, what you writing about or what information (as they are probably entrepreneurs themselves) will help them build or grow their blog and business.
For example, when I first consider starting to write a blog, I read a blog post (pins) about Blogging tips, then photography – to take better pictures, email marketing tips to get email subscribers and so on. When your visitor is someone who considers starting their business, they would probably read business tips, blogging tips, WordPress/Squarespace tips and so on – in other words, steps they’ll take to create a successful business from scratch.
If you’re a services provider or/and selling product and you blog, boards with your content should be the first boards on your Pinterest profile. This is a great way to showcase your work, show your visitor what you do, what you write about, what you sell and most importantly – it’s a direct way to check out your website and blog.
If you’re a service provider and you can showcase your work (like graphic designer), I highly recommend you to create a board for just your work (As I have in my MintSwift Design board). If you write a blog, create a board only with your blog posts (if you don’t offer services, it should be your first board). If you sell products, create board/s with your products as I have with MintSwift Premade Logos and MintSwift Shop. If you have more than one relevant board to your content, you can repin the same pin to multiple boards, as I can repin to all four boards.
5. BOARD TITLES + DESCRIPTION
The board titles should include keywords, try to use descriptive words, so try to explain in one or two words what the board is about. As board titles use verbs i.e. Blogging, Branding, Writing or nouns i.e. Business, Design, Email Marketing. To keep the board titles consistent, try to use the same number of words on all titles. Also, use the same writing style, so all board titles UPPERCASE, lowercase or Title Case. If you use symbols like |, /, – etc. consistently use the same symbol in all board titles.
To increase your chances that someone would find your content on Pinterest, add keywords to the description of your boards. Think about the exact words that your audience would type into Pinterest’s search box (again, Pinterest is a search engine) in order to find your boards. For example, if you sharing blogging tips, use keywords like a blog, blogging for beginners, wordpress, content marketing, blog traffic, seo etc.
6. BRANDED BOARD COVER IMAGES
Since Pinterest is so visual, the best way to show your actual brand design is to create custom board cover images. It allows you to enhance your brand to Pinterest from your blog and website. To maintain the consistency, create board covers that have your brand colours, brand fonts or other elements like photos or patterns in them. The ideal size for board cover is 217 x 147px (UPDATE: December 2016 – 200×200) and you can design them yourself I recommend Adobe Illustrator*) or hire a designer for that.
I have 11 custom board covers on my profile and I’m using them for the boards with only my own content, but also in boards where are my content plus content from other bloggers. This way I allow my visitors to see, what I’m writing about on my blog and showcase my brand identity further. How to add custom board covers? See the tutorial by the end of the post
7. PINNABLE GRAPHICS
In order to get recognition on Pinterest and get repins, it’s important to come up with a style for your blog post images you share on Pinterest. Having pinnable graphics (images that get loads of repins) allows you to enhance your brand, get recognition, maintain consistent visual style and get more visitors and followers. In order for people to recognize your work or blog posts, it’s important to create a theme for your pins.
Use photography that resonates with your brand, your colour palette, fonts and other elements you use in your brand identity. At the course of time, your visitors would instantly recognize that the pin they see in their feed is from your blog. The best thing is that, when you have beautiful, vertical, on brand image, people will click through to your blog and website and you’ll transform your Pinterest visitor in website visitor and they’ll come back.
I personally use Illustrator* and have one big file with all my blog post image template (below) and having that save me HOURS! Know I can only go to that file, change text and five minutes later, new blog post image is ready. You can see a screenshot of my Illustrator* template below:
HOW CAN YOU ADD A CUSTOM BOARD COVER IMAGE?
1. Upload each of your covers by clicking on the “+” icon on the right top of the page and click “Upload an image”
2. Click “Upload a Pin” and choose the image you want to upload.
3. Add a description to a pin and pick a board
4. Now go to your profile and Click edit board and select “Cover > Change”.
5. You’ll see your cover image. Click “Save Changes”
6. Repeat this process for all your boards in you want to have custom board cover. I have 11 custom covers:
Tips presented in this post will help you create cohesive brand beyond your website – on your Pinterest profile. By branding your Pinterest profile, you have the ability to appear more professional, improve your brand recognition and build a strong visual presence on social media platforms.
Take action! Let’s recap:
- Brand your Pinterest business profile, by using consistent profile picture across your website and social media profiles
- Be clear about what you do and what you write about or have expertise with, in your Pinterest name, if you’re a solopreneur include your personal + business name
- Make the most of your bio, tell your visitors what you do, who do you help, what you sell, who do you work with. Show your personality and include a call to action
- Create boards relevant to your ideal client/customer
- Use clear and simple words/sentences as your board titles and make sure to include keywords in their description
- Design custom board cover images and enhance your brand through your Pinterest profile
- Create a template for your blog post images, which is pinnable, share-worthy, so it’s vertical, fits your brand style and it’s recognizable