How My Brand & Website Design Process Looks Like. A Step-by-Step Process for My Brand & Website Design Package

For the past three posts, I went in-depth about my brand design process. I talked about how the entire brand design process looks like, show you just design process and deliverables for brand design package and an inside look at the brand design timeline. This time, I’ll be sharing how my brand & website design process looks like, so the step-by-step process for my brand & website design package.

My brand & website design package is divided into two main parts – brand design and website design. Also, it has five sections/milestones: pre-work, brand identity design, brand collaterals design, WordPress website design and wrapping up.

The pre-work milestone, it’s all about preparation for the brand & website design, so filling out an inquiry form, brand & website questionnaire and homework.

In brand identity part, I focus on creating the main logo, colour palette, alternative logos and submarks. In the brand collaterals phase, I design up to five brand collaterals of your choice.

In WordPress website design part, you’ll provide me with all your content (text and images) for your new site, WP login and FTP access and then I’ll start setting up your WordPress website, design elements for the pages and finally design up to five pages based on your content and design elements.

In the wrapping up section, I’ll design a final brand board that showcases all the brand elements. Then, I’ll prepare your final files, so you can share your new brand and website with the rest of the world.

How My Brand & Website Design Process Looks Like Step-By-Step Process for My Brand & Website Design Package

PRE-WORK

STEP 1 – INQUIRY

If you’re interested in working with me on your brand & website design, fill out my brand & website design inquiry form and tell me more about your business, your style and any additional details you might have

STEP 2 – BOOK

After inquiry, I’ll respond to you within 1-3 business days with more details, open start dates & more. If you decide to move forward, you’ll receive contract & invoice for the 25% deposit to secure your spot in my projects calendar

STEP 3 – HOMEWORK

After the first invoice is paid and a contract is signed, I’ll send you my brand & website design questionnaire in which you can find a homework (the fun kind) for you which is creating a Pinterest Board with inspiration

BRAND IDENTITY DESIGN

STEP 4 – LOGO DESIGN + COLOUR PALETTE DESIGN

I’ll design 3 concepts for your main logo along with the colour palette based on your inspiration board. Then, you’ll choose one to move forward with and let me know what you would like me to change in the design. There are 2 rounds of revisions included

STEP 5 – ALTERNATIVE LOGOS + SUBMARKS DESIGN

After you approve your main logo, I’ll create 2-3 alternative logos and 3-4 submarks based on it. They are the variations of your main logo and it can be for example logo without the tagline, a stacked version, icon/badge

BRAND COLLATERALS DESIGN

STEP 6 – DESIGN OF FIVE COLLATERALS OF YOUR CHOICE

There are 5 collaterals of your choice included in the package. They can be for digital/social or print (I’m going to need final copy & images for them). I’ll design 1 concept for each of the 5 collaterals (5 concepts in total) & make 1 round of revision for each collateral (5 rounds of revision in total)

WORDPRESS WEBSITE DESIGN

STEP 7 – YOUR CONTENT

Before I start designing & developing your WordPress website, I’ll need finalized copy and images for all five pages of your new site. You’ll upload your content into our shared folder on Google Drive. (Note – it’s great if you have all the content ready before the start date, but I‘m giving you extra 2 weeks to prep it)

STEP 8 – WORDPRESS SETUP

I’ll need your WP login access (or you can add me as admin) and FTP access from your host. If you’re new to WordPress, I can install it for you or I can clean up your current WordPress site and install a new theme. Then, I’ll set it up generally and install the necessary plugins (depending on your needs)

STEP 9 – WEBSITE DESIGN ELEMENTS DESIGN

Before and during designing the five pages of your website, I’ll create additional website design elements to complement your site. They can be simple icons/illustrations, call to action buttons, image holders, dividers, hello or xoxo signatures and so on

STEP 10 – UP TO 5 PAGES DESIGN & DEVELOPMENT

Based on your content and the design elements I created, I’ll design and develop up to five pages for your new site. They can be any pages of your choice like Home, Blog, About, Contact, Services etc. If needed, I’ll add custom coding and CSS styling to make your site unique and one of the kind

WRAPPING UP

STEP 11 – BRAND BOARD DESIGN

Although brand board design fits more into the brand identity design part of the package, I like to create a brand board showcasing all design elements after I designed the collaterals and website. There is one concept and two revisions to the brand board

STEP 12 – FINAL FILES DELIVERY

Once you approve your brand identity, brand collaterals & WordPress website design, I’ll start prepping your final files including vectors, PNGs, JPGs and PDFs both for website and print usage. I’ll send them via our shared folder on Google Drive via Asana

STEP 13 – LAUNCH

Now it’s time to share your new brand & website with the rest of the world! Upload your new brand & website on your social media profiles and print your collaterals. Once you’re ready I’ll write a portfolio blog posts about your brand & website and this feature can give your business a boost

Are you scared that your logo, colour palette, font choices and other graphic elements are repelling your ideal clients from your website or that you’re making a bad first impression?