I absolutely love natural & handmade products – thanks to my sister who injected the fondness to paraben-free cosmetics. So you can imagine my excitement when I got the opportunity to work with passionate sisters from Lime + Thyme on their brand & website design for handmade soap business!
Today, I’m thrilled to share with you the brand & website design for Lime + Thyme. Below, you’ll find out more about Lime + Thyme brand, their brand keywords, what package did they choose, what was included in the package and what was the individualised solution for Lime + Thyme.
Before I show you each of the design elements of the new brand & website, I thought it would be great to show you a brand board showcasing all the brand identity elements:
All right, let’s dive into details!
THE CLIENT
Lime + Thyme
THE BRAND
Lime + Thyme is a handmade soap company founded by two sisters – Natasha & Viola. They are passionate about nature and chemical-free living. L + T specializes in natural ingredients based, soap collections inspired by all seasons. Their products are made from oil and butter so they can help moisturize the skin. They are suitable for all ages and for all skin types.
BRAND KEYWORDS
Organic, Handmade, Natural, Urban, Fresh, Nature, Greenery, Passionate, Peaceful, Delicate
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
Font Combinations
5. Illustrations Design
6. Dividers, Pin It Button
BRAND COLLATERALS DESIGN:
Social/Digital:
7. Square Post Graphics
8. Icons & Illustrations Design
Social/Digital:
9. Soap Packaging
10. Business Cards Design
11. Thank You Cards
+ WORDPRESS WEBSITE DESIGN with e-commerce
THE SOLUTION
The brand & website for Lime + Thyme features the organic nature of their handmade soaps. The site is modern, easy to navigate, highlighting their products. The brand identity combines both minimalistic and hand-drawn style emphasising handmade features. The colour palette was inspired by nature. The use of bold, solid colours in the soap packaging, represent bubbly personalities of the owners.
BRAND & WEBSITE DESIGN FOR LIME + THYME
BRAND IDENTITY DESIGN:
1. LOGO DESIGN
The main logo design for Lime + Thyme is quite unusual because it’s in a circle shape. It combines the hand-drawn serif font along with the custom illustration of lime and thyme in the middle.
2. ALTERNATIVE LOGO DESIGNS
I designed two alternative logo designs for Lime + Thyme. For both of the alternate logos, I used the hand-drawn sans-serif font apparent on the main logo.
The first logo consists of the business name + Handmade tagline underneath and translucent lime and thyme illustration in the background.
The second alternative logo demonstrates the Lime in lime green colour and Thyme in thyme-like-green colour and tagline below.
3. SUBMARK DESIGNS
I created four different submark designs for Lime + Thyme. The first submark logo is probably the most used one within the brand collaterals. It includes a loose light blue circle with the main logo on it.
The second submark features the same typeface as the main font, but in this case, it’s a serif one. You can see the second submark on the third square post graphic.
The third submark design showcases the Lime in a sans-serif font and thyme in the secondary, hand-drawn font.
The last, but not least submark logo is simply a loose light yellow circle with the main brand illustration.
4. COLOUR PALETTE
As I pointed out above, the colour palette for Lime + Thyme was inspired by nature & their products – soaps (hence the yellow).
5. ILLUSTRATIONS DESIGN
The illustrations design for Lime + Thyme consisted of creating the lime with a slice, lime with thyme, slices of different fruits: lime, orange, lemon; as well as the lemon illustration (fruit + slice).
6. DIVIDERS, PIN IT BUTTON
I create different design elements which are used on the WordPress website (below). The first graphics that I want to discuss are the text dividers, kept in a hand-drawn style. The other elements are quote (presented on the testimonials section of a website), custom pin it button and thyme stem illustration.
BRAND COLLATERALS DESIGN FOR LIME + THYME
Social/Digital:
7. SQUARE POST GRAPHICS
I created three square post graphic templates for Lime + Thyme. The first graphic is perfect for new product announcements, including the title, website URL and product itself.
The second square post graphic template is for soap-related tips & tricks, combining the subtle thyme illustrations in the background, one of the submarks and solid colour background. The third square graphic was created in the thought of different giveaways Lime + Thyme hosts on their IG & FB.
8. ICONS & ILLUSTRATIONS DESIGN
You can see the glimpse of icons & illustrations above in the submark section (the first and last submark). The other two illustrations feature the thyme stem and the other the whole lime & slice.
Print:
9. SOAP PACKAGING
The soap packaging was definitely the most challenging brand collateral to create since I have limited experience with this type of work (but I’m learning! ;)) The soap packaging feature the solid colour background, subtle thyme illustration (same as on the second square post graphic), main logo and all the important information. I included all the colour option for various products.
10. BUSINESS CARDS DESIGN
Lime + Thyme is partially online but also an offline business, therefore business cards design was essential for different trade shows, craft fares and networking events.
The front of a business card combines the submark logo, website address. The back has all the important information, the alternative logo and subtle thyme illustration. Both the front and a back features the bold, solid colour background to stand out.
11. THANK YOU CARDS
It’s great to add a personal touch to the shipment of a product – hand-written thank you cards are an amazing way to do so. Similar to business cards, thank you cards for Lime + Thyme carry on the solid colour backgrounds, translucent thyme illustration, submark, website URL.
WORDPRESS WEBSITE DESIGN FOR LIME + THYME
Natasha & Viola so far were selling their products locally. With a new WordPress website design, they wanted to add an e-commerce feature to be able to passively sell their handmade soaps while they sleep. I used WooCommerce plugin to set up an online store on their WordPress website. Their website is mobile-friendly, The site was made on a self-hosted WordPress, hosted on SiteGround* (my fav hosting!).
The homepage includes the logo in the middle, overlapping the main navigation. The navigation menu blends with the main website header, featuring the mission statement, call to action & flagship product.
Below, there are four main categories, since Lime + Thyme has their handmade soaps made for each of the seasons. Next, we have a sale header, incorporating the fruit slices vector illustration.
The next section combines information about Lime + Thyme, as well as the signup form about their in-person workshops. Following, there’s a header with L + T brand values.
The penultimate portion of a home page holds the lovely testimonials from happy customers. Last, but not least we have an extensive footer section with the secondary menu and the alternative logo in the middle.
Now, let’s take a look at the brand board, all brand collaterals and website design for Lime + Thyme on one image and see how cohesive her brand & website looks like when placed together.
I’m so happy with the way brand & website design for Lime + Thyme turned out. It was definitely a project which pushed me outside of my creative comfort zone. I was a great challenge to help creative entrepreneurs who have their business split between online & offline world. Especially, since that’s what I’m trying to do since I moved to London last year.
If you’re confused and overwhelmed by trying to design a brand or website on your own – let me help you!
Learn more about my brand & website design package I’ve worked on with Lime + Thyme just click the image below. If you’re ready to book this package, click here to fill the inquiry form!
What do you think of the brand & website design for Lime + Thyme? Which design, website element or collateral of the brand & website is your favourite?
BRAND & WEBSITE DESIGN PACKAGE
Brand identity, five brand collaterals + WordPress website design
