In July this year, I got an inquiry from ingenious food blogger and fellow vegetarian behind the blog Busy Veggie Family, Lavanya Tadinada. From the moment I read her brand & website inquiry form, I knew that we’re “a perfect fit”, because of the way she wrote her messages, which were organized and detailed. She had a clear vision for her new brand & website; she came prepared 😉
Below, you’ll find out more about Lavanya’s brand, her brand keywords. Take a look below, which brand collaterals did she choose. Then see the website pages design. Also, learn about the individualised solution for Busy Veggie Family.
All right, let’s dive into details!
Ok, one more thing before we jump into each element of brand & website design for Busy Veggie Family! If you can’t wait to see all of the final designs, watch a video about this project below:
Busy Veggie Family is a veggie blog for busy families. It is a vegetarian meal planning/food blog. Lavanya’s focuses on creating simple, healthy, easy and quick recipes to help make cooking easy. She wanted her brand to represent what she stands for – simplicity in everyday life. I want to inspire people to cook at home and eat healthy meals at home. Everyday. As her tagline says “eat more in than you eat out” – she helps families to eat simple (with fewer ingredients), easy and healthy meals at home.
Simple, Clear, Intuitive, Warm, Friendly, Relatable, Helpful, Actionable, Doable, Achievable
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
5. Illustrations Design
6. Website Pages Icons
7. Favicon, Badge & Pin It Buttons Design
BRAND COLLATERALS DESIGN:
8. Blog Categories Icons
9. Blog Post Graphics
10. Facebook Branding
11. Long Pin Blog Post Graphics
12. Pinterest Branding
13. Square Post Graphics
14. Business Cards Design
WORDPRESS WEBSITE DESIGN
15. Home/Blog Page
16. About Page
17. Recipe Index Page
18. Start Here Page
19. Shop Page
New brand & website design for Busy Veggie Family emphasise the simplicity and inspire Lavanya’s target audience to cook at home and fall in love with that. Her new brand identity and website are fun, yet modern and simple with a lot of white space and splash of vibrant pastel colours. Primary logo for Busy Veggie Family contains custom illustration with the veggies Lavanya usually uses in her simple recipes. Her new website is intuitive and contains a lot of call to actions to help navigate the site with the breeze.
BRAND & WEBSITE DESIGN FOR BUSY VEGGIE FAMILY
BRAND IDENTITY DESIGN:
1. LOGO DESIGN
The main logo for Busy Veggie Family represents the simplicity and inspired to cook healthy meals. It contains illustrations of the veggies Lavanya uses in her recipes. I used rounded sans serif font both for business name Busy Veggie Family and for tagline Eat more in than you eat out. The word Veggie is in the main brand colour and Busy and Family in the second main colour.
2. ALTERNATIVE LOGO DESIGNS
For the alternative logo designs, I removed the veggie illustration. In the first alternative logo there’s a tagline and in the second, it’s just business name. Because of the use of colour I mentioned in the logo design description, the alternative logos without illustration are still distinctive.
3. SUBMARK DESIGNS
The second submark is also with the illustration, but this time is bigger and there’s a circle outlined in blue. The third submark design has tomato illustration (which plays a main role in the logo) along with yellow circle outline. The last submark has Busy Veggie Family’s initials written in the same font as in the main logo and with Busy Veggie Family text on the circle.
4. COLOUR PALETTE
The colour palette for Busy Veggie Family was strongly inspired by one of my premade branding kits – The Lonely Bite. I did some changes to the colours and it drastically changed the look of the entire colour scheme. The colour palette for BVF was created with a thought of the vegetables and I kept it in vibrant pastel style.
6. WEBSITE PAGES ICONS
The website pages icons were originally designed for the Start Here page, but we decided to move them into the Recipe index page. The first icon represents the about page and it’s an avatar of Lavanya. The second illustration represents a cookbook, so the blog full of simple and healthy recipes. The third one is a blender inspired by Vitamix and it’s for the shop page.
7. FAVICON, BADGE & PIN IT BUTTONS DESIGN
For the favicon design, again I used the main illustration, this time without circle outline. As I’ve mentioned, I designed a badge design which you can see in the Facebook branding, blog post graphics templates (below) and in the website footer. For the pin it buttons, we couldn’t decide on one so I created two custom pin it buttons which Lavanya can use. The first pin it button is a circle with the Pin It text written in the secondary brand font. The second pin it button is the third submark with the Pin It on it
BRAND COLLATERALS DESIGN FOR BUSY VEGGIE FAMILY
8. BLOG CATEGORIES ICONS
9. BLOG POST GRAPHICS
I absolutely love creating blog post graphics templates! My main goal for the blog post graphics was to make them Pinterest friendly (as I always do with my branding clients) and put a lot of emphasis on the recipes images.
For the first graphic, I took one of the delicious-looking photos of one of Lavanya’s recipes, added an outline, colour boxes and badge design.
For the second one (which Lavanya’s is currently using as her main blog post graphic template) there’s a photo background with black overlay, blog post title, URL and badge (the colours vary). The third blog post template is for round up or tips post and it has a solid background with an outline, badge, blog post title and URL.
10. FACEBOOK BRANDING DESIGN
The Facebook branding for Lavanya was inspired by Hints of Life Facebook Branding because we both wanted to emphasise the blog category icons (about which I’ll talk more about below) representing five categories: basic, bowls, soups, salads and sandwiches. For the profile picture, I picked the badge design which is a variation of the first submark. You can see BVF’s Facebook branding by clicking here
11. LONG PIN BLOG POST GRAPHIC TEMPLATES DESIGN
The Long Pin template is a bit similar to the first regular blog post graphics template, but it has two recipe images and the badge is on the right. Again, I wanted to highlight the photography, which is inviting and fits the brand colours perfectly!
12. PINTEREST BRANDING
As I’ve mentioned, for the custom board covers for Pinterest, I utilized the illustrations to give the boards more “branded feel”. The first board for Lavanya’s blog content has the main illustration included to make it special and stand out. The other Pinterest board covers have just one veggie illustration. You can see BVF’s Pinterest branding by clicking here
13. SQUARE POST GRAPHICS
The square post templates are the square versions of the blog post graphics templates, but the third template instead of being for round-up posts is for the quote Instagram posts.
14. BUSINESS CARDS DESIGN
In addition to the brand & website design package, I’ve designed double-sided business cards for Busy Veggie Family. The front of the business card has the main logo and website address and the back has Lavanya’s name, business name, email address and website address. There’s also the main BVF illustration there, but it’s more transparent, so the business card isn’t busy.
The website for Busy Veggie Family is simple, easy to navigate and intuitive. Since the brand colours are vibrant I use them intentionally and utilized a lot of white space so Lavanya’s recipes images stand out. The entire website is minimalistic with a pop of colour and it represents the main value of BVF – simplicity.
The main component of the Busy Veggie Family website is a home page which is a blog, showing all of the recent posts with a featured image, excerpt and read more button. On the right, you can see the sidebar (which is set up on every page) with Lavanya’s bio, social media icons, search box, popular post widget and Convertkit sign up form. There were also blog post categories icons, but we’ll add them later on once Lavanya adds more content.
The Recipe index page has definitely the most custom coding included since it’s a widgetized page, I couldn’t add the elements I wanted without the code. On the top, you can see the categories drop-down and search box. Then, I added custom coded blog post categories icons. The blog posts listed under each category are in the rows of three and below there are website pages icons linking to about, blog and shop pages.
As I’ve mentioned, I designed an Amazon affiliate shop for Lavanya with the products she uses and recommends. On the Shop page, you can see a section with a short description and the product images I’ve designed for her. Since it’s not a regular shop, I developed it without e-commerce plugin like WooCommerce and I used WordPress image galleries to create the look of the shop.
As I always, I wanted to add a lot of customization to the website design to make it unique and one of a kind. The best way to do it is to style elements with custom CSS and add features like back to top button or custom coded blog post categories icons to the recipe index.
There was a lot of custom coding including CSS styling, custom HTML and jQuery to entire Busy Veggie Family website, so it’s custom and tailored to the new brand identity. Thanks to the media queries, the WordPress website is mobile friendly and it’s responsive on any device. I’m so happy with the way both brand and website turned out and Lavanya was absolutely the dream client to work with 😉
BUSY VEGGIE FAMILY
“This is the first time I worked with any brand and logo designer and I must say I am dazzled by Adrianna and her professionalism. Her commitment to bringing the client’s vision to life is exemplary. My logo, brand and website have turned out exactly as I had envisioned (actually, more beautiful!) She was so receptive and in-tune with my vision. I was also completely blown away by how organized she was throughout the engagement. I thoroughly enjoyed working with her and look forward to working with her again in the near future!”
By the way, if you’re looking for someone to help you create a brand identity that feels like you and functional, converting website take a look at my brand & website design package by clicking on the image below