A well-designed brand identity works as a system. Each of the design elements is showing the values and mission behind the brand.
I adore working with clients like Nicole Stewart, who had already been in business for a few years. She knew exactly which clients she wanted to attract. What values she wants to represent visually and what she’s trying to achieve with her new brand identity.
Her previous brand identity didn’t reflect her brand mission. Nor represent her vision. Her designs weren’t cohesive and didn’t harmonise with the quality and style of her work. I spend two weeks partnering together with Nicole, creating a brand that fits her wedding planning business.
Today, I’m thrilled to share with you the brand design for Nicole Stewart. Let’s dive in, shall we?!
Below, you’ll find out more about Nicole’s brand, her brand keywords. Take a look below, which brand collaterals did she choose. Also, learn about the individualised solution for Nicole Stewart.
Before I show you each element of brand design, let’s take a look at the brand board showcasing all the elements:
All right, let’s dive into details!
Ok, one more thing before we jump into each element of brand design for Nicole Stewart! If you can’t wait to see all of the final designs, watch a video about this project below:
THE CLIENT
Nicole Stewart
THE BRAND
Nicole Stewart is a boutique event & wedding planning business. She offers design, coordination and planner services from San Clemente. Nicole makes sure her client’s wedding is stress-free and memorable. She puts a lot of emphasis on the uniqueness of each couple. She focuses on reflecting her client’s personality and ideas through her end products.
BRAND KEYWORDS
Sophisticated, Elegant, Luxurious, Romantic, Nautical, Inviting, Professional, Modern, Unique, High-end
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
Font Combinations
5. Pattern Design
6. Watercolour texture design
BRAND COLLATERALS DESIGN:
Social/Digital:
Print:
10. Business Cards Design
11. Letterhead Design
12. Stickers Design
13. Thank You Cards Design
THE SOLUTION
The new brand identity for Nicole Stewart, captured her sophisticated, modern and unique style. The custom watercolour texture, the colour scheme with different shades of the blue and geometric pattern perfectly fit the beach weddings she usually organises. The serif and script font combination along with the blue colour palette demonstrates that her brand is elegant, high-end and luxurious.
BRAND DESIGN FOR NICOLE STEWART
BRAND IDENTITY DESIGN:
1. LOGO DESIGN
Final logo design for Nicole Stewart, featuring beautiful script font and elegant sans serif font for her tagline. I’ve decided to use the darkest shade of blue which is the most sophisticated, for her main logo. The logo looks almost like she just placed her signature there, which was the feeling I was aiming for.
2. ALTERNATIVE LOGO DESIGNS
I’ve designed three different alternative logos version for Nicole. The first one is the white version of the main logo on top of the custom watercolour texture with her new brand colour palette.
The second version is a stacked version, including her name written in the font from the tagline and surname with the same font as in the main logo. I did this second version in two different brand colours depends on what background she might use it.
The third alternative logo is her full name in the serif font and again in the navy blue colour from the main logo.
3. SUBMARK DESIGNS
These are my absolute favourite parts of Nicole’s brand design. I used her initials with additional swoosh for the letter “n”. Then added the business name and the tagline around the circle.
For the first four submarks, I used the blue shades from the colour palette with white lettering.
In the other submarks (light blue & light grey), I choose the darker shades of blue, so it won’t blend in with the background.
4. COLOUR PALETTE
My second favourite element of the brand identity for Nicole Stewart is a one-hue colour palette. Fun fact – the shade of grey is also from the “blue family” it’s just unsaturated.
5. PATTERN DESIGN
Nicole wanted a pattern that is geometric but feels raw and organic at the same time. Maybe it’s only visible up close, but the lines on the custom pattern for Nicole have rough edges.
6. WATERCOLOUR TEXTURE DESIGN
I’m a huge fan of watercolours! So you can imagine my joy when I’ve learnt that Nicole wanted a watercolour texture for her brand design.
I did one after we finalise her brand colours to use them in actual texture design. I love how those different shades are work together!
BRAND COLLATERALS DESIGN FOR NICOLE STEWART
Social/Digital:
7. WEBSITE BUTTONS
I designed four custom website buttons for Nicole’s homepage. To put the emphasis on the most important part of her site: about page, services page, blog page and gallery page. I designed them in the same style as one of the alternative logos.
8. FACEBOOK BRANDING
Branding isn’t just on the website, so in order to have a cohesive brand identity, you need to brand your social media profiles.
I created a profile image for a Facebook page, using one of the submarks, a cover image with one of the alternative logos as a watermark.
9. BRAND ICONS
Since Nicole is a wedding planner, I knew I had to design brand icons which represent her business. She can use them for example as category buttons for the blog, on the blog post images or on other printed collaterals.
Print:
10. BUSINESS CARD DESIGN
Nicole wanted unique business cards as one of her brand collaterals design.
For the front of the business card, I utilised the custom watercolour texture and my favourite submark in her main, navy blue colour.
For the back, I used the alternative logo, used one of the lines from the custom pattern to divide each section.
11. LETTERHEAD DESIGN
Since Nicole’s business is online but also offline, she needed a letterhead design with her logo, website address and watercolour texture.
12. STICKERS DESIGN
Nicole also needed packaging stickers I used the favourite submark, her initials, one of the alternative logo and thank you written in her brand font.
13. THANK YOU CARDS DESIGN
Nicole cares deeply about her client’s experience, so I designed a thank you cards (remember the “thank you” above?) with watercolour texture and her submark.
Now, let’s take a look at Nicole Stewart’s brand collaterals. See how cohesive her brand looks like when placed together?
And the cherry on top, full brand design, so brand board and brand collaterals on one image below:
Nicole was a dream client and I’m honoured that she trusted me with her new brand design. I’m happy to be able to create the brand which is sophisticated, modern and in a unique style.
Do you feel like your current brand & website blends in, don’t reflect the quality of your work and don’t feel like YOU? No worries! I’m here to help you out!
If you’re ready to book my brand design package, click here to fill the inquiry form to book a my brand design package with me!
What do you think of the new brand design for Nicole Stewart? Which design element or brand collateral of the new brand is your favourite?
This Post Has One Comment
Love all of it. We are adding designers in two months to Create and Celebrate, I can’t wait to see the entries.