Both fashion and branding fall into the same, yet broad category – design. I’m interested in all three of them. So once Jessica from Get Styled with Jessica reached out to me about her brand design, I was super excited.
Today, I’m going to share with you, her entire brand identity design + brand collaterals design. Let’s dive in, shall we?!
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Below, you’ll find out more about Jessica’s brand, her brand keywords. Take a look below, which brand collaterals did she choose. Also, learn about the individualised solution for Get Styled with Jessica.
Before I show you each element of brand design, let’s take a look at the brand board showcasing all the elements:
All right, let’s dive into details!
THE CLIENT
Jessica Lewis
THE BRAND
Get Styled with Jessica is a fashion blog for the millennials & female entrepreneurs. Jessica shares easy to implement tips for busy females. She encourages women to love themselves, even if they feel like they are not perfect. Jessica talks a lot about self-hate, about the fact that we can be our worst critics.
Jessica’s style is minimal with a lot of black and white. But she mixed them both with light pink, thus all those colours play a big role in her brand identity.
Jessica mentioned that her brand has two sides:
One is feminine, soft and elegant
& the other is edgy, confident and empowering.
BRAND KEYWORDS
Minimalistic, Feminine, Elegant, Edgy, Friendly, Confident, Strong, Empowering, Respectful, Loving
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
Font Combinations
5. Illustration Designs
6. Blog Signatures, Favicon, Pin It Button
BRAND COLLATERALS DESIGN:
Social/Digital:
7. Website Buttons
8. Facebook Branding
9. Brand Icons
Print:
10. Business Cards Design
THE SOLUTION
The brand identity design for Get Styled with Jessica empathises femininity, empowerment & edginess.
Her logo represents the (healthy) love for yourself. The confidence in everyday life as well as in entrepreneurship.
BRAND DESIGN FOR GET STYLED WITH JESSICA
BRAND IDENTITY DESIGN:
1. LOGO DESIGN
Main logo design represents all the important components of Jessica’s brand – feminine, edgy & loving. There’s a mixture of rough (relating to the edgy and empowering part of her brand). Mixed with soft, feminine (minimalistic, elegant and friendly part of her brand).
The edge line below Jessica and the hand-drawn, grunge font for Get Styled, correlate to the first part of the brand. Two hearts and with Jessica element of logo design, related to the soft side.
2. ALTERNATIVE LOGO DESIGNS
I’ve designed two alternative logos for Jessica. For the first one, I removed the hearts. For the second alternative logo, I took the first letters from words Get Styled, used them as initials and placed with Jessica below it.
3. SUBMARK DESIGNS
For the submark designs, I created the two different versions. The first one has the initials from the alternative logo along with two hearts from the main logo design.
Below, you can see the first submark in three different colour versions (I couldn’t decide which one I like best!). The second submark is my favourite part of Jessica’s brand identity! That’s why I use it in my portfolio. It contains the initials from the alternative logo as a background for the with Jessica part.
4. COLOUR PALETTE
As I’ve mentioned above, in the brand identity design for Get Styled with Jessica, I focused on capturing two sites of her brand.
Her style is minimal with a lot of black and white, but she mixed them with light pink, therefore all those colours play a big role in her brand identity. The shades of pink are feminine, yet not too obvious and they show off the empowerment.
5. ILLUSTRATION DESIGNS
All illustrations are incorporated into the main logo. Below you can see them in different colour combinations.
6. BLOG SIGNATURES, FAVICON, PIN IT BUTTON
I’m a huge fan of the custom blog & hello signatures! They add a personal touch into your articles.
What is a blog signature? – it’s a graphic used after each of the blog posts, so it feels like blogger signed the posts after writing it
What is a hello signature? – it can be used i.e. on about page, homepage etc.), within your profile photo on sidebar.
I used the script font from the Get Styled part of the logo design to create both signatures.
As the favicon for Jessica I utilized one of the submarks. The custom pin it button is in a similar style to the Contact website button which you can see above
BRAND COLLATERALS DESIGN FOR GET STYLED WITH JESSICA
Social/Digital:
7. BLOG POST GRAPHICS
I had so much fun creating those three blog post graphic styles for Get Styled with Jessica! Jessica felt comfortable editing the graphics on her own, so I created Adobe Illustrator* templates for her.
The first blog post graphic style, has two rectangular colour overlays to make sure the blog post title and website URL are visible. You can also find one of the submarks there.
The second blog graphic feature pink overlay, main logo, blog post title with script font highlighting important keywords in the post, blog post teaser & website URL.
The third template has photo background, with blog post title at the top, again with the script and sans serif font, blog URL with a part of the alternative logo.
8. WEBSITE BUTTONS DESIGN
Website buttons for GSWJ, with their simple shapes and solid colours captures elegant & minimal style. As well as the edginess with the rough, hand-drawn style font.
9. SQUARE POST GRAPHICS
Oh! I can’t decide whether I’m more in love with a blog post graphics for Get Styled with Jessica or with square post graphics…
Ok, I think I’ll vote for square graphic styles! Two of the square post templates are for the quote posts which are extremely popular lately (especially on Instagram).
The third one is a square version of the third blog post graphic style. Again, all of the templates are customizable with Adobe Illustrator*
Print:
10. BUSINESS CARD DESIGN
I mostly designed collaterals for social media and digital use, but Jessica also wanted a business card design.
From time to time, she attends blogging conferences or business meetups, so she can use her business cards there. The design of business cards is minimalistic, with a simple white background, her credentials and logos.
Now, let’s take a look at Get Styled with Jessica’s brand collaterals. See how cohesive her brand looks like when placed together?
And the cherry on top, a brand design, so brand board and brand collaterals on one image below:
I’m more than happy to see how this brand turned out. The most rewarding part of being a brand & website designer is to see how the new brand identity transforms and grow my client’s business.
Jessica told me that thanks to her new brand design, her traffic increased exponentially! The brands she loves had reached out to her about collaborations (which didn’t happen before).
If you feel like your current brand design doesn’t attract your ideal audience, don’t reflect you and your business – I’m here to help you out!
If you want to learn more about my brand design package I’ve worked on with Jessica, just click the image below. If you’re ready to book this package, click here to fill the inquiry form
What do you think of the new brand design for Get Styled with Jessica? Which design element or brand collateral of the new brand is your favourite?
