As most of the women, I’m interested in skincare, nails, makeup and hair, so when Melissa from Garden of Beauty reached out to me about her brand design, I was over the moon. The more talked, about the project, more ideas came to my mind and there was the one that stuck in my head – the skin tone vibe mixed with denim-inspired blue shades.
Before I show you each of the design elements of her new brand, I thought it would be great to show you her brand board showcasing all the brand identity elements:
All right, let’s dive into details!
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Melissa is a beauty blogger specialising in everyday beauty tips, in particular, advises about skincare, makeup, nails and hair for a woman to feel beautiful and special every day. On her blog Garden of Beauty, Melissa shares her favourite skincare and makeup product reviews, tutorials, beauty tips and lifestyle-related content.
Feminine, Beautiful, Light, Modern, Classy, Neutral, Soft, Romantic, Natural, Calm
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
- Logo design
- Alternative logo designs
- Submark designs
- Colour Palette
- Font Combinations
BRAND COLLATERALS DESIGN:
- Website buttons
- Blog categories icons design
- Pin it button, Favicon, Signatures & Dividers design
- Twitter branding
- Blog post graphics templates
- Note cards
The new logo for Garden of Beauty helps Melissa, to be seen as professional and trustworthy, even though she is not formally trained in cosmetology, hair or lifestyle advice. The new brand is showcasing Melissa’s strong passion for beauty and complement her blog’s content in a way that is a trusted resource for all beauty related things. Despite the fact that there’s a word Garden in the brand name, Melissa didn’t want to use green or anything nature related to her logo and other elements. I’ve decided to design a colour palette which reminds of different skin tones and complement it with shades of blue which was inspired by denim.
Below you can see all the brand elements and collaterals both for print and social media or digital, I’ve designed for her:
BRAND DESIGN FOR GARDEN OF BEAUTY:
BRAND IDENTITY DESIGN:
1. LOGO DESIGN
As I’ve mentioned above, even though there is a word “Garden” in Melissa’s business name, she didn’t want to use any botanical elements in her brand. When I was working on the logo design concepts, I thought of not so literal presentation of the garden vibe, which was the style of the letters, from the typeface I chosen (which gives a bit vintage and classic vibe of old books with flowers illustrations or the swooshes and flourishes for the letters reminds of ivy). The little heart by the end of the Y gives the romantic feel and also, represents the facts what Melissa is truly passionate about her blog.
2. ALTERNATIVE LOGO DESIGNS
I created three alternative logos for Garden of Beauty – the first one (my favourite) includes the initials “GOB” along with the “Garden of Beauty” below, written in the secondary font. The second alternative logo (in two colour options) is a stacked version of the main logo and the third alternative logo is similar to the first, just without the initials.
3. SUBMARK DESIGNS
The submarks for GOB were inspired by the first alternative logo. Again, I used the initials along with the outlined circle and “Garden of Beauty by Melissa Brown” around it.
4. COLOUR PALETTE
As I’ve mentioned, the colour palette for Melissa’s brand was inspired by skin tone shades and denim. These colours give neutral and soft feel that Melissa was looking for. By simply looking at the sort of “nude” colours, you can instantly think that GOB is a beauty blog.
BRAND COLLATERALS & DESIGN ELEMENTS FOR GARDEN OF BEAUTY:
5. WEBSITE BUTTONS
I designed four, call to action website buttons for Garden of Beauty, which Melissa can use for her Homepage or About page. Website buttons are great for keeping the readers longer on the website and they improve the user experience. The buttons I’ve created are for Blog, About, Shop and Tutorials
6. BLOG CATEGORIES ICONS DESIGN
For GOB, I decided to create more simple icons/illustrations than I usually do. The first icon is a star, symbolizing product reviews, the second is lips, symbolizing beauty tips, the third is a heart, symbolizing lifestyle and the fourth one is a notebook symbolizing tutorials.
7. PIN IT BUTTON, FAVICON, SIGNATURES & DIVIDERS DESIGN
I designed the custom pin it button and favicon for Melissa, in the same style as the blog categories icons (outline with background colour). I also designed blog signature (xo Melissa) and hello signature. There are also three different dividers either to use them in the blog posts or in pages.
8. TWITTER BRANDING
For the Twitter branding, I used the navy blue submark logo as the profile picture and then created a corresponding Twitter cover with navy blue background, white logo, tagline and submark in the right down corner.
9. BLOG POST GRAPHICS TEMPLATES
As usual, I created three blog post graphics templates for Garden of Beauty. The first blog post graphic template is for list posts, so for posts like “10 favourite skincare products of winter” where the “10” is in the circle. There’s a photo in the background, along with the colour overlay. I also added a favicon inspired version of the logo to the first template.
The second template (my favourite) has a photo background, colour box for the blog post title and the navy blue submark. The third blog post template includes the category icon on the top (the product review icon), one of the dividers and the alternative logo. This template is also photo-based on the colour overlay. Each of the templates is customizable, so Melissa can change blog post titles, icons, logos, colours, photos etc. in Adobe Illustrator*
10. NOTE CARDS
The last brand collateral for Garden of Beauty was note cards design. The front of the note card has the navy blue background, main logo and “note from”. The back of the note card has the submark logo and website URL.
Want to see all Garden of Beauty collaterals in one image and see how cohesive her brand looks like when placed together?
And the cherry on top, entire brand design with a brand board and brand collaterals on one image below:
I’m beyond grateful that Melissa chose me to create her brand identity. I couldn’t be happier with the end results we got. I think that this was a different take on a brand identity for a beauty blog because most of the blogs like this use vibrant pink, gold or similar colours. I’m so happy to see the vision of brand design for Garden of Beauty came together in the less expected way than we usually see around the web.
If you feel like your current branding doesn’t represent who you are and doesn’t attract your target audience, check out my brand design package by clicking the image below.