Vibrant pastel – this is how I like to call my design aesthetic because I love to create brands that have the pastel, vibrant or both colour palette.
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All right, let’s dive into details!
Nicky Jones is a Yoga Teacher/Writer who helps women find inner peace – even though they’re grieving. Nicky’s brand is connected to her personal, heart-breaking history of losing the loved ones. Nicky offers holistic support via Facebook group Healing Grief Holistically, online courses and membership program The Lotus Collective coming this summer.
I was devastated when I read Nicky’s story, but and the same time, I felt so proud and happy for her, that she was able to find the light by the end of the tunnel. Instead of focusing on suffering, she nurtured her grief (as she does with her clients) and embraced the full life – both bad and good moments. You can read more about Nicky’s brand story here about page
Inclusive, Loving, Holistic, Comforting, Familiar, Cozy, Practical/Spiritual (down-to-earth and spiritual – at the same time), Calm, Authentic, Hopeful
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
5. Pattern Design
6. Watercolour Texture Design
7. Blog Signature, Pin It Button & Blog Categories
BRAND COLLATERALS DESIGN:
8. Website Icons
9. Website Banners + Image Edit
10. Square Post Graphics
11. Facebook Branding Design
12. Business Cards Design
By the use of soft and pastel colours, the new brand identity for Nicky Jones corresponds with the goals that Nichole wanted to achieve – to have a feeling of calm, comfort and peace. The main logo using the script and sans serif fonts combines the relatable feel (that Nicky has been through similar situations as her audience).
BRAND IDENTITY DESIGN
1. LOGO DESIGN
The main logo design for Nicky Jones, similar to the colour palette (about which I’ll talk about in a moment) has two sides to it.
The Jones part of the logo illustrates that she was able to “swim out to the surface” so they can feel hopeful and see that she is a living proof that you can still “live” even if you’re grieving.
2. ALTERNATIVE LOGO DESIGNS
3. SUBMARK DESIGNS
Nicky wanted a symbol or illustration that can represent her brand even without seeing her business name. Therefore, I designed a lotus flower illustration that you can see below on two of the submarks. The second submark is featuring Nicky Jones business name in the circle shape and the third one includes NJ initials.
4. COLOUR PALETTE
The colour palette for Nicky Jones has two parts to it: one part – symbolizing “swimming out to the surface”, so dealing with the loss and finding the light by the end of the tunnel, feeling in peace with yourself and the second part represents the bottom of the ocean, where are the rocks and sand and the grey/black refers to grieving.
7. BLOG SIGNATURE, PIN IT BUTTON & BLOG CATEGORIES
I created several design elements for Nicky Jones brand – blog signature, inspired by the main logo, custom pin it button and two text-based blog categories buttons.
BRAND COLLATERALS DESIGN FOR NICKY JONES
8. WEBSITE ICONS
Instead of designing illustrated icons (in which I specialize in), this time, I created more simple, line drawing icons that fit Nicky Jones brand. I’ve designed six website icons symbolizing: opt-in, yoga videos, meditation audios, lotus collective, love your grief and blog. As I mentioned, the icons are in the same style as the lotus flower illustration (used to symbolize lotus collective – an important part of Nicky’s brand)
9. WEBSITE BANNERS + IMAGE EDIT
Nicky was inspired by the full-width headers with my photos which you can find all over the website, so as one of the brand collaterals, she wanted five website banners for her site.
10. SQUARE POST GRAPHICS
The third and fourth square graphics were created with a thought of using them for quotes. The third one includes lotus flower pattern, solid colour background, text overlay with nickycjones.com. The last template features watercolour texture, lotus flower, text overlay and web address.
11. FACEBOOK BRANDING DESIGN
For the Facebook branding, I used the same photo from the homepage banner, but with light mint overlay, Nicky Jones tagline Nurturing you through grief, main logo in dark grey colour and website URL in the same style as on square posts graphics.
As I mentioned, I changed the original background on the photo we used as a Facebook profile picture, to the light grey colour which you can see on the colour palette and all around the brand design.
12. BUSINESS CARDS DESIGN
The back of the business cards combines the main logo, tagline, information about a free audio and website URL. At the edges of the back of business cards, you can see subtle lotus flowers corresponding with website banners and Facebook cover
Now, let’s take a look at Nicky Jones’s brand collaterals. See how cohesive her brand looks like when placed together?
Her branding reflects her values, goals and fits her target audience, so things like: feeling understood, simple (they are overwhelmed enough) and comfortable. Brand identity for Nicky reflects the two sides to her: the dark (grief) and the light (dealing with grief), by the two-sided colour palette (light and dark shades), “hard” and soft font choices (script + sans serif fonts) and other elements.
“The entire process of working with Adrianna was a dream. From the initial consultation and questions, all the way through the follow-up. She is friendly, patient, encouraging, flexible, open and generous. I couldn’t be happier with my re-brand. She was able to take my all-over-the-place vision and turn it into something even better than I could have imagined. I will definitely continue to work with her in the future and highly recommend her. I couldn’t be more thankful”
If you’re looking for a designer to help you create one-of-a-kind brand identity for your blog and business – I’m here to help you out! Check my brand design package by clicking the image below. I can’t wait to work with you! 😉
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