All right, let’s dive into details!
Eva creates handmade jewellery with semi-precious stone and glass beads. She’s been selling her own designs in galleries and online since 2010. Her inspiration comes from her travel and intense love of the natural world. Eva’s jewellery is romantic, wearable and precious with a distinctive, contemporary style. It is ideal for a young woman who loves quality gemstones and pastel colours. Who wants to own something individual to express who they are.
Authentic, Pastel, Personable, Simple, Friendly, Inviting, Relaxed, Charming, Young, Playful
THE DESIGN PACKAGE
THE PACKAGE INCLUDED:
BRAND IDENTITY DESIGN:
- Logo Design
- Alternative Logo Designs
- Submark Designs
- Colour Palette
- Font Combinations
BRAND COLLATERALS & DESIGN ELEMENTS:
Icons & Website buttons
Business cards design
Thank you cards design
Eva’s favourite stone is Jade therefore, there are different shades of that stone in her colour palette. I didn’t want to use too literal jewellery icon in her logo, that’s why I come up with a simple diamond-like illustration.
Eva loves to mix the pastel colours with black, that’s why you can see the black outline in the elements of her brand identity design. The font palette is playful, yet friendly and inviting. The custom pattern design enhances the simplicity of the other collaterals design.
BRAND DESIGN FOR EVA ADAMS
BRAND IDENTITY DESIGN:
1. Logo design
As I’ve mentioned above, I included a diamond-like illustration in the main logo for Eva Adams. It symbolizes what she does but in not-overly-literal-way. The logo design features blue Jade colours mixed with the black outlines – which are an important part of the entire brand design. I choose a handwritten font for “Eva” and rounded sans-serif one for surname and tagline.
2. Alternative logo designs
This time, I decided to create one alternative logo but in different colour combinations. The alt logo for Eva Adams is just like the main logo, but without the diamond illustration. Also, the entire logo is in one brand colour.
3. Submark designs
I’ve designed two submark styles, but below, I presented three variations of both of the styles. It allows you to see how well the colours work together. The first submark design style includes the diamond illustration in the middle of a smaller circle and then Eva Adams Jewellery around the second, bigger circle. The second submark logo design features the brand illustration in the centre.
4. Colour Palette
As I said before, the colour palette for Eva Adams was inspired by the different colours of the Jade stones that she uses in her artwork. I picked vibrant pastel shades starting from pink to orange, green and blue. And of course black.
BRAND COLLATERALS & DESIGN ELEMENTS FOR EVA ADAMS
6. ICONS & WEBSITE BUTTONS
I created both icon-based and text-based website buttons/icons for Eva Adams. The icons symbolize shop page, contact page, portfolio page and about page. I included them later on Eva’s website.
7. EMAIL SIGNATURE
The email signature features the blue submark design, Eva’s details and social media icons on the right.
8. BUSINESS CARDS DESIGN
I absolutely love the business cards for Eva Adams. I rarely get to design square-sized business cards! The front of the business cards includes the main logo. The back features part of the custom pattern and the contact details.
9. THANK YOU CARDS DESIGN
I created the thank you cards in the same style as the business cards. You can also see “Thank you so much” in the same style as the website buttons for Eva Adams.
10. STICKERS DESIGN
I used the first submark style (I love it!) to create the design of the sticker for Eva Adams. She uses them on her jewellery boxes and also on the envelopes for the thank you cards. How awesome is that?!
Want to see all Eva Adams collaterals on one image and see how cohesive her brand looks like when placed together?
And the cherry on top, entire brand design with a brand board and brand collaterals on one image below:
I feel so blessed to be able to work with such inspiring and talented creative entrepreneurs like Eva! I feel honoured that Eva chooses me to design her brand for the jewellery business. On top of that, a few weeks after we wrapped up the initial project, Eva reached out to me and said that her sales doubled ever since she rebranded.
I love my job!
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