Brand Design for Eva Adams - MintSwift

Brand Design for Eva Adams

If you’ve read my About page, you probably know that I used to be a Jewellery Designer. It was my first business when (just like now with brands & websites) I created one-of-a-kind, custom bracelets and earrings.

I was super excited when I got a brand inquiry from Eva Adams of Eva Adams Jewellery! Having experience in the industry, definitely helped me understand Eva’s needs and came up with a brand that truly represents her.

Today, I’m thrilled to present to you the ​brand design​ for Eva Adams​. Let’s dive in, shall we?!

Below, you’ll find out more about Eva’s brand, her brand keywords, what package did she choose, what was included in the package and what was the individualised solution for Eva Adams

Before I show you each of the design elements of her new brand, I thought it would be great to show you her brand board showcasing all the brand identity elements:

All right, let’s dive into details!

THE CLIENT

Eva Adams

THE BRAND

Eva creates handmade jewellery with semi-precious stone and glass beads. She’s been selling her own designs in galleries and online since 2010. Her inspiration comes from her travel and intense love of the natural world. Eva’s jewellery is romantic, wearable and precious with a distinctive, contemporary style. It is ideal for a young woman who loves quality gemstones and pastel colours. Who wants to own something individual to express who they are.

BRAND KEYWORDS

Authentic, Pastel, Personable, Simple, Friendly, Inviting, Relaxed, Charming, Young, Playful

THE DESIGN PACKAGE

THE PACKAGE INCLUDED:

BRAND IDENTITY DESIGN:

1. Logo design
2. Alternative logo designs
3. Submark designs
4. Colour Palette
Font Combinations
5. Image Holder, Pin It Button, Favicon
6. Blog Signatures & Text Dividers

BRAND COLLATERALS DESIGN:

Social/Digital:

7. Website Buttons
8. Facebook Branding
9. Square Post Graphics
10. Email Signature Design

Print:

12. Business Cards Design

THE SOLUTION

Eva’s favourite stone is Jade therefore, there are different shades of that stone in her colour palette. I didn’t want to use too literal jewellery icon in her logo, that’s why I come up with a simple diamond-like illustration.

Eva loves to mix the pastel colours with black, that’s why you can see the black outline in the elements of her brand identity design. The font palette is playful, yet friendly and inviting. The custom pattern design enhances the simplicity of the other collaterals design.

BRAND DESIGN FOR EVA ADAMS

BRAND IDENTITY DESIGN:

1. Logo design

As I’ve mentioned above, I included a diamond-like illustration in the main logo for Eva Adams. It symbolizes what she does but in not-overly-literal-way. The logo design features blue Jade colours mixed with the black outlines – which are an important part of the entire brand design. I choose a handwritten font for “Eva” and rounded sans-serif one for surname and tagline.

2. Alternative logo designs

This time, I decided to create one alternative logo but in different colour combinations. The alt logo for Eva Adams is just like the main logo, but without the diamond illustration. Also, the entire logo is in one brand colour.

3. Submark designs

I’ve designed two submark styles, but below, I presented three variations of both of the styles. It allows you to see how well the colours work together. The first submark design style includes the diamond illustration in the middle of a smaller circle and then Eva Adams Jewellery around the second, bigger circle. The second submark logo design features the brand illustration in the centre.

4. Colour Palette

As I said before, the colour palette for Eva Adams was inspired by the different colours of the Jade stones that she uses in her artwork. I picked vibrant pastel shades starting from pink to orange, green and blue. And of course black.

5. PATTERN DESIGN

The custom pattern design for Eva Adams is made out of the diamond illustration included in the main logo design. I choose peach, mint green and light blue colours from the colour palette to use them within the pattern.

BRAND COLLATERALS DESIGN FOR EVA ADAMS

Social/Digital

6. ICONS & WEBSITE BUTTONS

I created both icon-based and text-based website buttons/icons for Eva Adams. The icons symbolize shop page, contact page, portfolio page and about page. I included them later on Eva’s website.  

7. EMAIL SIGNATURE

The email signature features the blue submark design, Eva’s details and social media icons on the right.

Print:

8. BUSINESS CARDS DESIGN

I absolutely love the business cards for Eva Adams. I rarely get to design square-sized business cards! The front of the business cards includes the main logo. The back features part of the custom pattern and the contact details.

9. THANK YOU CARDS DESIGN

I created the thank you cards in the same style as the business cards. You can also see “Thank you so much” in the same style as the website buttons for Eva Adams.

10. STICKERS DESIGN

I used the first submark style (I love it!) to create the design of the sticker for Eva Adams. She uses them on her jewellery boxes and also on the envelopes for the thank you cards. How awesome is that?!

Want to see all Eva Adams collaterals on one image and see how cohesive her brand looks like when placed together?

And the cherry on top, entire brand design with a brand board and brand collaterals on one image below:

I feel so blessed to be able to work with such inspiring and talented creative entrepreneurs like Eva! I feel honoured that Eva chooses me to design her brand for the jewellery business. On top of that, a few weeks after we wrapped up the initial project, Eva reached out to me and said that her sales doubled ever since she rebranded.

I love my job!

If you’re looking for a designer to help you create one-of-a-kind brand identity for your blog and business – I’m here to help you out! Check my brand design package by clicking the image below. I can’t wait to work with you! 😉

If you’re ready to book this package, click here to fill the inquiry form to book a free consultation call with me!

What do you think of the brand design for Eva Adams? Which design element or collateral of the brand is your favourite?

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If you found this post helpful, please share it on Pinterest, so others can benefit from it too. Hover over the images below & click on the Pin it button. Thanks! 😉

Brand Design for Eva Adams - MintSwift
Brand Design for Eva Adams MintSwift
Brand Design for Eva Adams by MintSwift

BRAND DESIGN PACKAGE

Brand identity + five brand collaterals design

xo Adrianna

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