My Blog Posts from 2017 on Branding, Design, WordPress, Business & Blogging - MintSwift
In this post, I’m going to share the round up of all posts I’ve written in 2017 on Branding, Design, WordPress, Business & Blogging. You can find all of my posts, from 2016, 2017 and 2018 in blog archives.
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In this post, I’m going to share the round up of all posts I’ve written in 2017 on Branding, Design, WordPress, Business & Blogging. You can find all of my posts, from 2016, 2017 and 2018 in blog archives.

My Blog Posts from 2017 on Branding, Design, WordPress, Business & Blogging

Welcome to 2018 Minty! 2017 was definitely one of the best years both for MintSwift and for me personally. I was able to achieve most of my personal and business goals, overcome a lot of issues and make a lot of changes for MintSwift, the biggest was: changing up my services, updating my portfolio and website, deleting my email list and stopping being an online course creator and the best part – working with amazing female entrepreneurs on their brands & websites.
Similar to my last year’s post (about my blog posts from 2016), in this post, I’m going to share the round up of all posts I’ve written in 2017 on Branding, Design, WordPress, Business & Blogging. You can find all of my posts, from 2016, 2017 and 2018 in blog archives. Let’s dive in, shall we?!
Well-designed brand identity works like a system. Each of the elements is showing the values and mission behind the brand. I adore working with clients like Nicole Stewart, who already been in business for few years and their vision is clear. She knew exactly who she wants to attract, what values she wants to represent visually and what she’s trying to achieve with her new brand identity.
There’s a lot of misconceptions and the terms brand/branding, logo, brand identity are falsely put in the same basket like they were synonymous. It’s true that they all work together, but at its core they are different. You might see that some people try to be philosophical about all those terms and may seem like they are harder to understand than they actually are. Today, you’ll learn what is branding, what is a brand identity and what is a difference between brand (or branding), brand identity and logo design
Brand & website design for Emily Hall from Oh My Foodie was probably one of the most optimistic and bright brands I’ve ever designed. It was definitely the one a bit out of my comfort zone (in terms of super bright and vibrant colours), but it inspired me to change my own brand colours a little bit, so I’m super excited to share the brand identity and website design for Oh My Foodie!
Both fashion and branding fall into the same, yet broad category – design. I’m interested in all three of them, so once Jessica from Get Styled with Jessica reached out to me about her brand design, I was super excited. Today, I’m about to share with you, her entire brand identity design including logo design, brand design and collaterals design.
Designing brand for lifestyle bloggers can be challenging because their identity needs to be versatile to fit all of the topics that they cover on a blog. Brand design for Hints of Life was such a unique experience for me as a designer. Rachel story and her vision for her brand put me in magical mood and inspired me to create a brand identity in a style that I haven’t designed before. Below, you’ll find out more about Rachel’s brand, her brand keywords, what package did she choose, what was included in the package and what was the individualised solution for Hints of Life
In July this year, I got an inquiry from ingenious food blogger and fellow vegetarian behind the blog Busy Veggie Family, Lavanya Tadinada. From the moment I read her brand & website inquiry form, I knew that we’re “a perfect fit”, because of the way she wrote her messages, which were organized and detailed. She had a clear vision for her new brand & website; she came prepared ;) I had a feeling, that our collaboration would be a breeze and it turned out even better than I expected! I’m beyond excited to share brand & website design for Busy Veggie Family with you and walk you through the entire design process.
Although branding is more than just a logo, logo plays an important part in your visual identity. The logo should be simple, memorable and versatile. Before you jump into the designing logo, so choosing fonts, colours, illustrations, shapes, arrangements and so on, you need to decide on which type of logo would you like to have as your main logo. Today, we’ll look into 5 different types of logos for your blog & business. Since I usually work with solopreneurs and small business owners as the main logo I often design either Wordmark or Combination Mark. In my brand & website design packages, I create several versions of your main logo, so basically, you might end up with all the five types of the logos
As most of the woman, I’m interested in skincare, nails, makeup and hair, so when Melissa from Garden of Beauty reached out to me about her brand design, I was over the moon. The more talked, about the project, more ideas came to my mind and there was the one that stuck in my head - the skin tone vibe mixed with denim-inspired blue shades. Below, you’ll find out more about Melissa’s brand, her brand keywords, what package did she choose, what was included in the package and what was the individualised solution for Garden of Beauty
I wrote a blog post about Branding vs brand identity. What is a difference between brand, identity and logo design in which I talked about the differences between branding and brand identity, but this time, I wanted to focus just on the logo design, so why you need more than just a logo to build a profitable business? I can’t remember how many times I was asked “why do I need brand design?”, “Isn’t logo a brand?”, “I only need logo” and so on. The simple answer to questions like that is: Branding/Brand is NOT a logo. Logo is just a graphic symbol of your brand and business. In this post, you’ll learn why branding is more than just a logo and what you need for your blog & business aside from logo design.
Branding is more than just one logo variation. Brand identity is a system that represents you, your missions and values. Having a strong branding creates a cohesive experience for your audience and help your business became profitable. Having just one logo – usually called main logo or primary logo, isn’t enough. I talk more about it in the blog post Why Branding Is More than Just a Logo. Today, I wanted to go more in-depth why you need logo variations for your blog and business and explain all the terms you can see on my services page and all around my website so what is a main logo/primary logo, alternative logos and submarks.
I’m a huge fan of DIY and crafts – a few years ago, I was obsessed with making scrapbooking albums and cards, creating earrings from polymer clay and designing my own jewellery. After this short into about my love for the crafty stuff, you can probably imagine, how excited I was when Beth from Kingston Crafts reach out to me about her brand design. Aside from sharing the passion for DIY and crafts, we share similar brand values which are transparency, focusing more on helping others, not just have business to make a sale.
Since the beginning of this year, I was working really hard behind the scenes on my new brand & website design services which I want to introduce to you today. In January, I sent out the survey to my email list and for the past year, I’ve been researching and observe my audience and it all helped me craft services which cover all of creative entrepreneur’s design needs.
Learn how to prepare for a brand design and for hiring a brand designer. Read about 7 things to do before hiring a brand designer and what to expect from working with a brand designer. Not sure how brand design process actually works? View the 7 things to think about before hiring a brand designer.
Before you or your designer jump into creating a logo or other branding elements, it is crucial to evaluate the style and mood that you’re envisioning for your business. Each brand design projects start with an inspiration board or another call it a moodboard. As I said, moodboard helps you narrow down your style preferences and helps your designer to translate that references to actual brand identity design. I used to create moodboards for my clients, but to be honest it was always the hardest part of my design process. I didn’t “feel right” to pull out some pretty photos from Pinterest (taken by someone else) and then show them to a client. Today, I’ll explain why I don’t design moodboards for my branding clients and what I do instead
I’ve been a brand & website designer for almost 3 years now and over the years, my design process, as well as my design packages, changed. As I gained more experience, I was able to eliminate some unnecessary steps in my process and evaluate them. I had entire blog post series about my creative process, but since then, I changed the process and packages. Today, I want to show you how my brand design process looks like, so the step-by-step process for my brand design package. This post is a part of a mini blog post series about my brand design & brand & website design packages.
In the last post, we talk about my entire process for my brand design package, but today, I wanted to focus only on the design parts of the process, as well as on design deliverables, so what is included and what files will you receive when you choose to work with me on your brand design
In the last post, we talk about the design process and design deliverables that are included in my brand design package. Today, we’ll take an inside look at my brand design package timeline, so how I design brand in 2 weeks. I’ll walk you through each of the days and tell you exactly what I design. For some of you, the 2-week timeframe might seem too short to design a full brand design (brand identity + five brand collaterals design), but I’ve been working on this “tight” schedule with my clients for a while now and I never looked back. It keeps us both motivated, creative and focused. Not to mention the best part – after 2 weeks, my clients have their new brand design ready to launch ;)
Finding your style preferences is crucial before you start to work with your brand & website designer. It helps you and your designer work smoothly and it increases the chances that you’ll be happy with the end results. Providing your style preferences helps your designer create a brand and website that you had envisioned in your mind.
WordPress might seem scary and impossible to learn for you, I come up with the idea for blog post series called WordPress 101, where I’ll explain the basics for beginners, starting from today’s posts on how to create a page in WordPress, including how to design a page in WordPress, how to preview and publish page in WordPress and how to add a page to menu in WordPress.
When you start a business, creating a blog and website is one of the most important steps to take and something that is on the top of your to-do list. Thought of having a website, a hub for your target audience is amazing, but at the same time, a bit scary, especially if it’s your first business or if you aren’t really tech-savvy. Today, I wanted to get back to my WordPress 101 series and show you that starting a WordPress blog & website doesn’t have to take a long time (in fact, it can take 10 minutes or less) and doesn’t have to be hard and scary if you have the step-by-step guide.
Getting traffic to your blog & website is essential for their success. Google Analytics will help you track the page views, unique visitors and referrals, so from which source your audience click through to your website. The best part is that Google Analytics is a free tool! In this post, I’ll walk you through the steps on how to add Google Analytics to WordPress without any coding knowledge and how to see Google Analytics dashboard directly on your WordPress site with the use of the plugin.
WordPress is usually used by online businesses for either blog purposes - where the Blog is the Homepage and all the blog posts are listed there or as a full website with different pages like Home, About, Services, Portfolio and they have Blog or not. Today, we’ll talk about how to write a blog post in WordPress, so how to actually upload your content, so you can publish your first blog post on your either your Blog site or Blog & Website site.
This time, I’ll be sharing how my brand & website design process looks like, so the step-by-step process for my brand & website design package.My brand & website design package is divided into two main parts – brand design and website design. Also, it has five sections/milestones: pre-work, brand identity design, brand collaterals design, WordPress website design and wrapping up.
In the last post, we talk about my entire process for my brand & website design package, but today, I wanted to focus only on the design parts of the process, as well as on design deliverables, so what is included and what files will you receive when you work with me on your brand & website design
In the last post, we talk about the design process and design deliverables that are included in my brand & website design package. Today, we’ll take an inside look at my brand & website design package timeline, so how I design brand & website in 4 weeks. I’ll walk you through each of the days and tell you exactly what I design. My brand & website design package is divided into two parts: brand design (2 weeks) and WordPress website design (2 weeks). Similar to my brand design package, I only book one client at a time, so you have my full attention for the 4 weeks.
Business category
I started off 2017 with the 8 blog & business lessons I’ve learned in 2016, then shared things I would do differently in my first year of business (I shared it in March when my business anniversary is).
In August, I shared probably one of the most venerable and honest posts (for which I received so many unexpected and encouraging comments here on the blog and on Instagram) – the post was about 8 reasons why I deleted my email list along with free resources library & Pinterest course and why I stopped being an online course creator.
The 8 blog and business lessons I’ve learned in 2016 + how to take action to grow your business in 2017. The blog and business mistakes I’ve made in 2016 + what to do instead, to grow my business in 2017.
As a creative entrepreneur, I often do some minor changes in my business, blog or in my branding. However, this time I made two big changes in my entire business. I was really nervous about this blog post because it’s personal, controversial, but if you follow me for a while, you probably noticed that I like to be honest and don’t sugar coat. The first big change I’ve made was to delete my email list with a free resources library and free Pinterest course. In this post, I’ll share my 8 reasons why I deleted them. The second big change (even bigger for me) was to stop being an online course creator, in other words, I removed “Pinterest” part of my business. What I mean is that aside from being a brand & website designer, I was also a Pinterest expert (or whatever you want to call it), so I shared a lot of Pinterest tips on my blog, had a free Pinterest course called Pinazing Results and paid Pinterest course called Up Your Pinterest Game. I’ll also share 6 reasons why I ditch that part of my business.
When you work with clients, there are lots of tasks to do, deadlines to meet and questions to answer and it’s hard to keep up with all of them. Before I discovered Asana, my work was unorganized and working with clients was a mess, both for me and for them. Countless emails, unanswered questions, unsure deadlines and a lot of stress. Today I’ll take you behind the scenes of how I collaborate with my design clients using Asana. You’ll see step-by-step how I use Asana to manage my brand & website design packages. I’ll also show you how to create workflow for your own services in Asana
Starting your creative business is exciting and you feel motivated to work with clients or to prepare your products. The hard part is getting clients for your services and customers for your products, especially when you hate selling or pitching and you want to get them organically. Today, I’ll tell you how to get clients for your services and products if you hate selling and pitching. I’ll share my 5 ways to get clients for services and products without being salesy.
At the end of November 2016, Pinterest introduced the new feature for a Pinterest business accounts called Showcase. You’ll learn what is a Pinterest Showcase, why you should create a showcase for your brand, what to put on the Showcase and How to create a Pinterest Showcase for Your Blog & Business. Learn how Pinterest Showcase it’s going to help you get traffic to your website, get your products or services in front of your audience, to grow your email list & showcase your brand on Pinterest.
I’m a bit late, because we’re close to the fifth month of 2017 (time flies right?!), but I thought it would be cool to create a blog posts which is a sort of round up or collection of all posts I’ve written in 2016 on branding, design, branding, WordPress, social media, business & blogging
Learn how to get traffic from Pinterest to your blog and website and how Pinterest actually works from uploading your content to Pinterest to getting a blog visitor. Read about the top 8 strategies get traffic from Pinterest to your blog and website. Not sure, how to get click thoughs from Pinterest to your blog, so convert repins to traffic? Learn how getting traffic from Pinterest to your blog and website works in 5 steps with my Pinterest infographic. Read about my most effective strategies and sign up for waiting list for my Pinterest course Up Your Pinterest Game
Running a creative blog and business is hard. You need to juggle between tasks for your blog, doing admin tasks, work on client’s projects and so on. Not to mention, you need a time to live outside of your business, so you need to automate and streamline everything you can. Luckily, there are some amazing tools and resources out there to help you run your online business more smoothly. Today, I’ll share my top 10 blog & business tools & resources to help you design and grow your online business. These are resources I personally use, love and highly recommend for your blog and business.


The beginning of 2018 is super busy with client work, so I didn’t have a lot of time to plan, but I know one thing for sure – As I’ve mentioned before, my main focus is my lovely clients for brand design or brand & website design. I’ll continue to share my work, learn new things, and get out of my comfort zone and so on. For the blog, I plan to change the categories a bit so there’ll we still six categories, but I’ll have: Design, Branding, WordPress, Portfolio, Blog & Biz, (Tech) Tutorials.
I want to thank you from the bottom of my heart for following my journey in 2017, for encouraging me and for every kind comment about my designs. In case you didn’t see the archives, make sure to click the bottom below to read all of my posts.
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Which of my posts from 2017 on branding, design WordPress, business & blogging was most helpful for you?

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