7 Things I Would Do Differently in My First Year of Business
Exactly a year ago, I published my first blog post as MintSwift. Today I’m celebrating my one year of business anniversary! I can’t believe that it’s been a year already and I feel like it’s been five years because I learned SO MUCH through the first one. I want to thank you so much for following along with my journey and helping me evolve.
Today, I thought it would be nice to tell you about 7 things I would do differently in my first year of business. I dedicate this post especially for those of you who are still struggling whether to take the leap to have your business full-time or even start a business without working for the agency first. Before I jump into details, I’d love to tell you a back story on how I even got here and why I started my own business in the first place.
I’ve been a Graphic Designer for almost 3 years now, but before I started my own business called MintSwift, I was freelancing full-time at one of the websites similar to Upwork. When I think about it now, it was a great experience and it taught me a lot and help me pinpoint my design process, pricing, client experience and more.
In summer 2015 I started to feel like having a profile on a freelance website and getting clients that way is not enough. Theoretically, I was having my own business, but in practice, they could remove my profile and I’d lost all of my clients. So I’ve started reading tonnes of blog posts from other designers who work “on their own”, but I found one person who truly inspired me and she’s a reason why I started this blog – it’s Lauren from Elle & Company.
You can read my whole story on my about page, by clicking the button below.
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Now, let’s dive into 7 things I would do differently in my first year of business.
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1. I’D SAVE MONEY FIRST
Harsh truth time – owning your business is amazing, but when you’re starting out, no one even knows you exist. Getting traffic to your blog is really hard, especially if you don’t know how to get it effectively and without traffic, you won’t get any leads or customers. Building your visibility takes time, so you need to save some money before you take a leap to have your business full-time. You can’t expect to earn thousands of dollars from day one. Not to mention when you work with clients without any savings, you can sell yourself short, because you’re desperate to earn any money.
You had this great idea for a business and you’re super excited to jump right to it. You’re forgetting that no one knows who you are and won’t magically find your blog or your services right away. That’s why is important to save money before you take your business full time because you might not earn anything in first 6 months.
2. I’D FOCUS ONLY ON PINTEREST FROM THE DAY ONE
I know, I keep saying that, but it’s the truth! I’ve wasted so much time trying to get my Instagram followers to click the link in my bio or keep my fingers crossed and hope that potential client would see my tweet. I read so many success stories about using Pinterest to grow your traffic, all on autopilot and to be honest I was very sceptical.
It all sounded too good to be true but in April, I’ve decided to give Pinterest a try any my visibility grew by 500% in just one month! So, after the second month of blogging, Pinterest has become my largest source of traffic and it’s all on autopilot.
3. I’D BUILD MY AUDIENCE AND TRAFFIC FIRST
I wish I created my website way before I took MintSwift full-time, so I didn’t have to grow my audience and traffic from zero. It’s important to understand that only a percentage of your website visitors will purchase your products or services, so the higher page views, the higher possibility that someone would buy them. Before you brand your business, it’s important to narrow down your target audience and then find ways to attract them.
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