Branding is more than just one logo variation. Brand identity is a system that represents you, your missions and values. Having a strong branding creates a cohesive experience for your audience and help your business became profitable. Having just one logo – usually called main logo or primary logo, isn’t enough. I talk more about it in the blog post Why Branding Is More than Just a Logo. Today, I wanted to go more in-depth why you need logo variations for your blog and business and explain all the terms you can see on my services page and all around my website so what is a main logo/primary logo, alternative logos and submarks.