Why Branding is More than Just a Logo

I wrote a blog post about Branding vs brand identity. What is a difference between brand, identity and logo design in which I talked about the differences between branding and brand identity, but this time, I wanted to focus just on the logo design, so why you need more than just a logo to build a profitable business? I can’t remember how many times I was asked “why do I need brand design?”, “Isn’t logo a brand?”, “I only need logo” and so on. The simple answer to questions like that is: Branding/Brand is NOT a logo. The logo is just a graphic symbol of your brand and business. In this post, you’ll learn why branding is more than just a logo and what you need for your blog & business aside from logo design.

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